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5 days ago
Requirements and responsibilities
BlueTuskr is a full-service e-commerce growth agency built exclusively for e-commerce brands. We combine paid media, SEO, creative, and analytics to help our clients scale profitably. Our team is made up of specialists who are deeply invested in their craft — and in the success of the brands they serve.This isn't a "jack of all trades" environment. We hire people who are exceptional at what they do, then give them the resources and autonomy to do it well.The OpportunityWe're looking for a Search Advertising Lead who is exceptional at paid search — and ready to take full ownership of the channel across a portfolio of e-commerce clients. This is a hands-on role for someone who has spent years managing Google and Microsoft Ads campaigns and brings the strategic instincts to match their executional depth.You'll manage client accounts directly, drive performance across Search, Shopping, Performance Max, YouTube, and Display, and serve as the go-to search expert within a growing, cross-channel team. You'll be the person clients trust to tell them the truth, make the call, and back it up with data.This role is ideal for someone who is energized by meaningful, measurable work — and who wants to operate at a company that actually holds itself accountable to results.What You'll OwnClient-Facing LeadershipServe as the primary strategic contact for a portfolio of e-commerce clients across all SEM channelsLead performance review calls, QBRs, and strategy sessions — communicating clearly with founders and marketing leads who may not be media buyers themselvesTranslate complex performance data into clear, actionable narratives that build trust and drive client decisionsIdentify growth opportunities, present recommendations proactively, and earn client confidence through consistent resultsChannel Execution & StrategyOwn paid search strategy and execution across Google Ads and Microsoft Ads — including Search, Shopping, Performance Max, Display, and YouTubeDevelop in-depth, multi-channel strategies that allocate budget efficiently and drive profitable growthBuild and maintain testing frameworks that generate consistent learnings across accountsStay ahead of platform changes, algorithm shifts, and new ad formats — and translate those insights into strategyPerformance Analysis & ReportingOwn SEM performance reporting with a focus on meaningful insight, not just metricsUse data to drive strategic decisions — diagnose what isn't working, scale what isDevelop and refine attribution frameworks in collaboration with the analytics teamSet and monitor KPIs across accounts — ROAS, CPA, contribution margin, and beyondTeam & Department ContributionOversee and collaborate with SEM contractors supporting the departmentPartner with the Paid Social, Accounts, and Project Management teams to ensure cross-channel alignment and a cohesive client experienceContribute to internal brainstorming, creative strategy, and brand awareness initiatives for clientsSupport a culture of continued learning and innovation within the paid media practiceWho You AreSkills get you in the door. These are the qualities that make you right for this role:You lead with data, not opinions. When something isn't working, you diagnose it systematically. When something is working, you scale it with conviction.You're a strong communicator. You can walk a client through a rough month and leave them feeling informed and confident — not managed.You think like an operator. You understand that ad spend is business capital, and you treat it that way — with urgency, care, and commercial clarity.You stay current. Platform changes don't catch you off guard. You know what's working now, not just what worked six months ago.You're direct. You tell clients and colleagues the truth. You don't over-promise, and you don't under-deliver.You're detail-obsessed. You catch what others miss — in data, in strategy, and in the work you put your name on.What Success Looks LikeIn your first 90 days:You've audited existing SEM accounts and presented a prioritized roadmap for eachYou've built relationships with your client portfolio and established yourself as a credible strategic partnerYou have a clear picture of how the SEM department operates and where the biggest opportunities lieYou've established a productive working relationship with the team and understand how the various departments connectBy the end of year one:Client SEM performance is strong, and accounts are growing — both in results and spendYou've built a repeatable system for testing, reporting, and scaling across search accountsYou're serving as a reliable cross-channel resource for the broader paid media teamThe department runs efficiently, with clear processes and defined performance standardsRequirementsMust-Have:3–5 years of experience in paid search advertising (Google Ads required)3–5 years of agency experience3–5 years of e-commerce or D2C experience (agency or in-house)Proven track record managing direct client relationshipsExperience managing a small team or contractorsRelevant Google Ads certificationsStrong proficiency in Google Sheets and reporting platforms (Databox is a plus)Excellent written and verbal communication skillsStrong Differentiators:Hands-on experience with Microsoft AdsFamiliarity with Google Tag Manager and Google AnalyticsComfort with attribution complexity (blended ROAS, incrementality, etc.)Experience with Asana, Slack, or similar project management and communication toolsBachelor's degree or equivalent experienceBenefitsFully remoteUnlimited paid time offFlexible hoursInternet, mobile phone, and gym reimbursements after 90 days