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Responsibilities
Marketing specialist in a leading talent, learning, and consulting ecosystem operating across the MENA region. As we grow our presence and pipeline across Jordan, Saudi Arabia, and beyond, we are looking for a Marketing Specialist to drive inbound lead generation through compelling content that speaks to our target audiences, HR leaders, L&D decision-makers, government entities, CEOs and corporate executives.Key ResponsibilitiesDevelop and execute a content-led lead generation strategy aligned with the company’s 3Cs framework and service linesBuild and manage a consistent content calendar across LinkedIn, Instagram, and the company website, targeting HR, L&D, and organizational development audiences in Jordan and the GulfProduce or commission content that positions the company as a thought leader — articles, insights, case study narratives, explainer posts, short videos, and campaign assetsDesign and run paid campaigns (Meta Ads, LinkedIn Ads, Google Ads) optimised for lead capture among corporate and government decision-makersCreate and manage landing pages, lead magnets, and inbound funnels aligned to specific service lines (capability programs, talent deployment, culture activation)Develop email nurture sequences targeting prospects at different stages of the buyer journeyTranslate client case studies into content that demonstrates real impact and builds trust (where applicable)Monitor and report on key metrics: qualified leads generated, cost per lead, content engagement, conversion ratesWork closely with the business development team to ensure marketing-qualified leads are handed over with appropriate contextManage external designers or content creators as neededRequirements5+ years of experience in B2B digital marketing with a strong emphasis on content-driven lead generationExperience marketing consulting, training, L&D, or professional services; understanding the long sales cycle and trust-based buying journey in these sectors is essentialStrong written communication in English; Arabic proficiency is a significant advantage given the bilingual nature of the company’s deliveryHands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager; Google Ads experience is a plusFamiliarity with CRM and marketing automation tools (HubSpot preferred)Ability to translate complex service offerings into clear, engaging content that resonates with senior decision-makersGoogle Analytics (GA4) certification and/or Meta Digital Marketing certification is preferredUnderstanding of the MENA business landscape, particularly Jordan and Saudi ArabiaPreferredPrior exposure to government, healthcare, or international development sectors (primary client verticals)Graphic design capability (Canva or Adobe Suite).
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