About the RoleSeeking.com is the world's largest premium dating platform, and we are in the middle of the most important chapter of our brand transformation. You will not be coordinating from the sidelines. You will be pitching journalists, drafting press releases, and running the day-to-day operations of our member casting book.This is the right role for an ambitious specialist who wants to be promoted to PR Manager in two to three years, and who knows that the way to get there is by doing the work.Core ResponsibilitiesWriting, Pitching & Media RelationsDraft press releases, media alerts, pitch emails, op-eds, Q&As, fact sheets, executive bios, and briefing books for reviewPitch journalists, editors, podcast bookers, producers, bloggers, and influencers directly on the beats you ownBuild and grow personal media relationships across dating, lifestyle, business, consumer tech, and culture beatsMaintain personal media-readiness: keep talking points current and be comfortable on camera and in audioRespond to inbound media requests with speed and route information across the companyIdentify and act on PR opportunities through Qwoted, HARO, and similar platforms dailyHelp trend-hijack: bring at least two news-cycle insertion opportunities to the Senior PR Manager every week with a draft pitch attachedEdit and proofread your own work and your peers' work to AP-style standard before it goes to managementComplete media training as the company offers itMember Casting & Storyteller BookRun the day-to-day operations of the member casting book under management’s directionRecruit members into the book continuouslyVet members for media-readiness, brief them on outlet, journalist, angle, and message tracks before every press interactionMatch the right member to the right journalist request and coordinate availability inside hoursManage all NDAs, consent forms, and post-interview follow-ups for member intervieweesKeep the casting book tagged, searchable, and currentCo-CEO & Executive Visibility SupportHelp build the pipeline of podcast, interview, and speaking opportunities for our Co-CEOsDraft briefing materials, narrative arcs, and message tracks for executive appearancesResearch awards relevant to the brand and prepare submissions for the manager's reviewCoordinate stage and panel opportunities at relevant conferencesTrend-Mining & Cultural ListeningMonitor news, newsletters, X, and competitor PR daily across dating, relationships, lifestyle, business, and techMaintain a running calendar of recurring cultural moments and pre-build pitches around themTrack competitor PR activity and flag where they are taking share of conversation we should be contestingOperations, Reporting & Asset ManagementMaintain media lists, pitch calendars, journalist contact databases, and CRM trackingMaintain the PR asset library: approved imagery, boilerplates, key messaging, executive bios, and media kitsMonitor daily media coverage using Muck Rack, Cision, Meltwater, Google Alerts, and similar toolsCompile weekly coverage summaries and contribute to monthly PR reportsMaintain SOPs and process documentation for recurring workflowsHelp maintain crisis communication resources and contact listsRequired Qualifications3 to 5 years of experience in PR (agency or in-house), journalism, or communicationsBachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track recordDemonstrated track record contributing to or personally securing media coverage (regional, trade, or national outlets)Strong writing and editing skills with a portfolio of work you can point toWorking knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP stylePreferred QualificationsExperience at a top consumer or lifestyle PR agencyAI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research, draft first passes, build media lists, and analyze coverageNewsroom experience as a reporter or junior editorExisting relationships with dating, relationships, lifestyle, business, or consumer tech beat reportersExperience with member, customer, or talent casting for media storiesComfort with reputation work for brands that carry public-perception baggageCompensation & BenefitsBase salary: $80,000 to $100,000, commensurate with experienceFull-time, exempt, fully remote within the USHealth, dental, vision, 401(k), and standard benefits packageA manager who will actively coach you and a real path to Senior PR Manager
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