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Responsibilities
Own PPC campaigns & conversion tracking for healthcare clients. In this role, you will:Set up and optimize Google Ads search campaigns focused on bottom-of-funnel healthcare keywordsManage bid strategies tied to ROAS and CPL goals, run A/B tests on ad copy and landing pagesKnowledge of GA4 Events and Google Tag Manager for multiple client websitesGood understanding conversion tracking for form submissions, click-to-calls, and CallRail dynamic number insertionOffline conversion tracking processes and upload conversion data to Google Ads and Bing Ads knowledge Knowledge of customized reporting dashboards integrating Google Ads, Analytics, CallRail, and CRM dataSupport paid social campaign setups, optimizations, and conversion tracking using Meta Business ManagerPerform search term audits, negative keyword pruning, and campaign budget managementTroubleshoot tracking issues and maintain data integrity across platformsBuild and manage attribution models reflecting the entire customer journeyYou'll be working as close to 9am-5pm EST as possible.To be successful in this role, you need:3-5+ years of experience in digital marketing with heavy focus on PPC, analytics, and conversion tracking1+ years of experience in paid social, Meta Business Manager campaign management, and pixel trackingProven expertise in Google Tag Manager, Google Ads, and CallRail setup and integrationExperience with offline conversion tracking and upload workflowsAdvanced proficiency in Google Analytics (UA and GA4), Google Looker Studio, or similar reporting toolsBrownie points for:Experience in healthcare or HIPAA-compliant digital marketing environmentsWorking knowledge of CRM integrations (HubSpot, Salesforce, etc.)Google Ads and GA4 Certification(s)Experience with multi-location or franchise modelsThe ideal candidate has a strong analytical mindset with razor-sharp attention to detail. You're proactive in your communication and comfortable interacting with clients when needed. Juggling multiple projects under tight deadlines doesn't faze you. There's no ego attached to your current processes - you're open to having your work deconstructed and improved. What drives you is genuine passion for digital strategy and continuous performance improvement. You want to join a team long-term, not just complete tasks as a contractor.What’s in it for you?$3,500-$4,000 per month*Full-timeFully remote2 weeks paid vacation14 paid holidays1 week paid professional development timePaid birthday offCompany health insuranceCompany performance bonusEducational or remote stipend*Salary for candidates managing $100k+ monthly ad spend. Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.We're Tidal Health Group, a fully remote, 100% healthcare-focused marketing agency that's been helping healthcare brands grow for over a decade. We're not your typical agency. We've built deep AI infrastructure into how we work, and we're serious about treating our remote team like actual team members, not contractors.
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