Senior Product Marketing Manager
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Full-time
Compensation
USD164k - 226k/year
Posted about 3 years ago
Responsibilities
Mezmo is on a mission to empower people who build solutions that shape the world. We’re doing this by delivering a platform that enables enterprises to get more value from their observability data in real-time, regardless of source, destination, use case, or scale. We’re cloud-native and know how to make the most of modern technology like Kubernetes. We have scaled a solution from zero to petabyte scale in a short time while supporting thousands of active users across multiple environments. We are hungry for change and are surrounded by enterprises telling us they’re hungry, too. We have a kick-ass group of people who are thinking about the problem analytically and are excited to change the observability world for the better.
Mezmo is seeking an experienced Senior Product Marketing Manager to join our marketing team. In this highly-visible role, you will help build and expand our go-to-market activities through a deep understanding of customer needs, insight into the observability category, and the ability to craft messaging that resonates with our developer, DevOps, SREs, and security engineering leaders. This particular role focuses on customer and partner marketing.
Responsibilities:
- Be marketing’s customer advocate: Dive deep into success stories, understanding the customer journey to create impactful narratives via case studies, webinars, customer testimonials, and other public content.
- Working with Mezmo’s business development and product teams, collaborate with strategic technology partners to create mutually beneficial co-marketing initiatives, fostering strong relationships that drive brand exposure, lead generation, and revenue growth.
- Manage competitive intelligence initiatives, driving the development of battle cards and playbooks, and managing our competitive information platform, Crayon.
- Become the go-to expert on our competitors, arming the sales team with the knowledge and tools they need to win in the market.
- Empower the sales team: Collaborate with the sales team to equip them with the tools and resources needed to communicate the value proposition effectively
- Partner with the Growth Marketing team to develop compelling content that fuels go-to-market campaigns, including eBooks, webinars, whitepapers, and blogs.
- Conduct market ICP and persona research: Dive into the market landscape to uncover valuable insights, analyze competitor activity, customer feedback, and industry trends, and translate those findings into actionable recommendations.
- Launch new products with a bang: Lead exciting product launches, orchestrate cross-functional teams, and develop multi-channel marketing plans that generate buzz and excitement among customers and partners alike.