Sweet Fish Media is a strategy-led B2B video partner for companies that want video to drive real business results.We build video-first podcasts and YouTube shows for B2B brands, and we’re hiring a Freelance Designer who can build visual brands that don’t just look good — they perform.This role sits at the intersection of brand identity, audience psychology, and content packaging.We’re looking for someone who can confidently answer: “If this show needs to stand out in a crowded feed… how do we build a visual identity and thumbnail system that actually earns attention?”This is not a template-driven design role. This is for someone who understands that every podcast is its own brand, every thumbnail is a conversion point, and every visual decision shapes audience perception.This is a high-growth freelance role for a designer who wants to sharpen both their branding instincts and performance-driven design thinking while working closely with producers, strategists, and creative teams.What You’ll DoYou’ll help build and evolve the visual identity of multiple B2B shows, ensuring strong brand positioning, scalable design systems, and high-performing episode packaging.Your responsibilities will include:Building full brand identity systems for new podcast launches (logo, typography, color systems, cover art, visual direction)Refreshing existing podcast brands to improve relevance, positioning, and consistencyDesigning YouTube thumbnails that are performance-minded, CTR-aware, and built within scalable systemsCreating moodboards and visual exploration decks for new show concepts and brand pitchesPartnering with producers and strategists to align visual direction with show positioning and audience goalsBuilding repeatable visual systems that scale across dozens of episodes without losing brand consistencyUsing AI-assisted design workflows (Midjourney, Photoshop, etc.) to improve speed, ideation, and production qualityHow You’ll Be MeasuredQuality and consistency of brand identity systemsThumbnail performance and click-through impactSpeed and reliability of executionAbility to translate strategy into strong visual systemsCreative contribution to show growth and audience engagementMust-Haves3+ years of experience in brand design, visual identity, or content designStrong portfolio showing range across multiple brands and industriesAdvanced proficiency in Adobe Photoshop and IllustratorExperience designing YouTube thumbnails or performance-driven content packagingStrong understanding of typography, composition, contrast, and visual hierarchyExperience using AI tools like Midjourney or Stable Diffusion as part of the creative workflowAbility to explain and defend design decisions clearlyBonus SkillsFigmaRunwayMotion design experienceFamiliarity with YouTube analytics and CTR optimizationThis Role Is NOT For You If…You rely on one signature style for every clientYou need heavy creative direction to startYou treat thumbnails like production leftoversYou struggle with feedback or iterationYou prefer one-off design over scalable systemsRole DetailsFreelance / ongoing contractFully remotePaid trial projects → long-term opportunityProject-based compensation (fixed rate per deliverable)Thumbnail work: $25–$50 per episodeBrand identity launches: $1,500 per projectHourly Rate for work outside of project scope: $30-35/hrConsistent workload with opportunities for higher-value brand workIf your portfolio shows versatility, systems thinking, and strong visual instincts — we’d love to see it.Please submit your resume and include a portfolio link with relevant examples of brand identity work and YouTube thumbnail design.
