What we are actually looking forLet’s get right down to it – you’re the right B2C Local PPC Strategist for Disruptive Advertising if you love understanding how businesses work and executing a marketing strategy that supports and grows that business. You’re excited by the variety of multiple accounts and working with peers who geek out on the same things. You want to lead and grow key accounts at a successful agency, helping purpose-driven brands drive real value.Employees are encouraged to accelerate career growth and unlock their full potential as a marketer. You’ll also participate in personal development programs at Disruptive.The Role: B2C Local PPC StrategistThis is a key member of the B2C Local team for a fast-paced, high-performing, rapidly growing organization. The role builds and executes successful PPC campaigns for an assigned book of clients and delivers paid search marketing strategies to ensure clients achieve desired business results from their Google and Microsoft Ads campaigns.As the B2C Local PPC Strategist, you areCompetitive, results-oriented, enthusiastic, and digital-marketer mindedIndependent, assertive, self-confident, and able to manage multiple prioritiesDriven to take initiative, respond to changing conditions, and achieve business resultsMotivated by challenges, learning, and growth—especially in Google and Microsoft AdsAs B2C Local PPC Strategist, you will receiveSalary range $75-90K (dependent on experience)Flexible PTO policyMedical, vision, and dental insurance401k with a generous matchVacation bonus ($500 after 1st year; an additional $250 every year after)Tuition-free enrollment into Disruptive UniversityAs B2C Local PPC Strategist, you willPartner with clients to consult on overall paid search digital marketing strategies that create a win-win relationshipBuild and execute pay-per-click advertising campaigns inside of Google Ads & Microsoft PPC adsDefine, monitor, and analyze trends in clients’ KPIsDevelop paid search strategy based on client-specific goalsActively test and analyze targeting criteria (keywords & audiences), ad creatives, landing pages, and bid strategies to drive results aligned with clients’ goalsCommunicate performance results and strategy recommendations to clients and secure buy-in from decision-makersIdentify, maximize, and present new opportunities for client growthCreate quarterly business reviews and other client-facing presentations outlining performance, insights from testing, and key strategic opportunitiesWhat you need to be B2C Local PPC Strategist2+ years experience in a digital marketing agency2+ years experience in CRM (Hubspot and Salesforce preferred)2+ years experience managing LSAs2+ years experience managing budgets in Google Ads and Microsoft Ads of $50k - $100k p/month; ~15+ Google PPC accounts simultaneously; including multi-location businessesPreferred: experience with home service based businessesExperience using Call Tracking Metrics, Call Rail, or other call tracking platformsUnderstanding of end-to-end or offline trackingExperience in project management tools (Asana preferred)Experience communicating strategy (written and verbal)Intermediate proficiency in Microsoft or Google SuiteWhat to Expect (Disruptive University / DU certification)Interactive learning: immersive courses designed to enhance personal and professional growthLegacy and impact focus: connect with the DU community as you build your personal growth storySkills for life: lifelong skills to navigate challenges and thrive at work and beyondCompletion of DU certification includes 3 foundational courses over 6 months.We are DisruptiveDisruptive Advertising aims to empower marketers to be authentic and experience transformative breakthroughs in their personal lives, careers, and communities. Disruptive requires all new employees to be certified in Disruptive University within their first year.The company has been in business since 2013, with offices in Pleasant Grove, Utah. The job posting notes employees are now primarily remote.Core ValuesAuthentic: live and lead in alignment with strengths, values, and unique abilities to empower people and brands to realize and live their potentialProactive: go above and beyond expectations with a growth mindset that turns obstacles into opportunitiesInside-Out: practice awareness, honesty, and responsibility—starting with how you contribute and how you can be part of the solutionWin-Win-Win: make decisions that create long-term wins for employees, customers, and the business so growth, fulfillment, and success are shared
