We are hiring a highly skilled, AI-native Marketing Automation Specialist (Virtual Assistant) to manage, integrate, and continuously optimize artificial intelligence tools across our entire marketing operation. This is an execution-heavy role built for someone who understands how AI systems work together across the full marketing funnel — and who takes personal ownership of ensuring those systems are adopted and running daily.This role covers nine core AI-powered domains: Content Generation, Campaign Management, Graphic Design, SEO/GEO, Social Media, Competitive Analysis, Messaging & Branding, Ad Management, and Digital Asset Management. You will not only execute within each domain — you will drive team-wide integration so that AI tools become the default, not the exception, in every workflow.Key Responsibilities:Content Generation AIExecute AI-powered content production across blogs, emails, landing pages, video scripts, social captions, and ad copy using tools such as Claude, ChatGPT, Jasper, or Copy.aiBuild, maintain, and iterate on prompt libraries and content templates that enforce brand voice and messaging standardsManage QA workflows to review, refine, and approve AI-generated content before publicationRepurpose long-form content into short-form assets across channels using AI workflowsDocument all content workflows and prompt systems as SOPs for team repeatabilityCampaign Management AISet up and manage AI-driven campaign orchestration across email, paid, and organic channelsUse predictive AI tools to identify optimal send times, audience segments, and campaign triggersMonitor campaign performance in real time and action AI-generated optimization recommendationsBuild and maintain campaign calendars using AI scheduling and workflow automation toolsEnsure all campaign tasks are executed against documented SOPs with clear performance benchmarksGraphic Design AIProduce on-brand visual assets using AI design platforms such as Midjourney, Adobe Firefly, Canva AI, or DALL-EDevelop and maintain brand-consistent prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnailsSupport short-form and long-form video production including AI-generated hooks, b-roll, and caption overlaysAssist with basic video editing and asset repurposing workflows using AI-assisted toolsDeliver creative assets on brief, on time, and within brand standards for all channel needsSEO / GEO AIExecute AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization using tools such as Surfer SEO, Clearscope, or SEMrush AIGenerate content outlines, meta data, and SEO drafts; upload and format into CMS platformsLead Generative Engine Optimization (GEO) execution — structuring content so it surfaces in AI-generated answers on ChatGPT, Perplexity, and Google SGETrack and report both traditional SERP rankings and AI search visibility metrics weeklySupport basic technical SEO tasks including internal linking, schema markup, and page speed flaggingSocial Media Management AICreate, schedule, and publish AI-driven content across all platforms (LinkedIn, Instagram, X, Facebook, TikTok, YouTube Shorts) using tools such as Hootsuite AI, Sprout Social, or PublerUse AI sentiment analysis tools to monitor brand mentions, engagement trends, and reputational signals in real timeBuild automated content calendars that draw from AI content pools while maintaining platform-specific tone and formatMonitor engagement and deliver weekly performance reports with AI-synthesized insights and recommended actionsRepurpose PR wins, blog content, and campaign assets into social-ready formats using AICompetitive Analysis AIConfigure and run AI competitive intelligence tools (e.g., Crayon, Klue, or Kompyte) to monitor competitor campaigns, messaging, product updates, and pricing changesDeliver regular AI-synthesized competitive briefings to the marketing team and leadershipMaintain a live competitive intelligence dashboard updated continuously through AI monitoring feedsSurface messaging gaps, whitespace opportunities, and market positioning insights from competitive dataResearch relevant publications, journalists, and thought leadership targets to support PR outreachMessaging & Branding AIUse AI tools to develop, test, and refine brand messaging, value propositions, taglines, and positioning across channelsRun AI-assisted A/B and multivariate messaging tests across email, ads, and web; report winning variantsBuild and maintain an AI-accessible brand knowledge base — tone of voice, persona definitions, messaging guardrails — so all AI outputs stay on-brandGenerate media pitch drafts, press releases, and thought leadership content using AI with human reviewEnforce brand voice consistency across all AI-generated content through documented review checkpointsAd Management & Analysis AIGenerate AI-assisted ad copy, headline variations, and creative assets for search, social, display, and programmatic campaignsSupport campaign setup, audience configuration, and creative organization across Google, Meta, LinkedIn, and other ad platformsLeverage AI bidding and audience optimization tools (e.g., Google Performance Max, Meta Advantage+, Smartly) to improve ROAS and reduce CPABuild automated reporting pipelines that surface AI-generated insights on performance, creative fatigue, and budget efficiencyDeliver weekly paid media performance reports with AI-synthesized analysis and actionable recommendationsDigital Asset Management & Website AIManage an AI-enhanced DAM system (e.g., Bynder, Brandfolder, or Canto) to organize, tag, version, and retrieve all digital assets across the teamIntegrate AI tools into the website CMS for content personalization, chatbot functionality, dynamic landing pages, and on-page SEOUse AI-driven website analytics and heatmapping tools (e.g., Hotjar AI, Microsoft Clarity) to surface UX issues and conversion improvement opportunitiesMaintain asset governance — right asset, right format, right channel — using AI-powered workflow automation and approval routingEnsure all digital assets, including website pages, are current, on-brand, and accessible through documented asset management SOPsAI Integration & Team AdoptionOwning tool adoption across the team is a non-negotiable part of this role. AI tools that go unused do not count as integrated.Build, maintain, and enforce SOPs that embed AI tools into daily, weekly, and monthly marketing workflows for every team memberConduct regular audits of tool usage across the team — identify gaps, coach laggards, and escalate blockersCreate how-to documentation, short training guides, and prompt templates so team members can execute AI tasks independentlyAct as the internal AI marketing resource — evaluating new tools, running pilots, and making adoption recommendationsTrack and report on AI adoption metrics: tasks completed via AI vs. manually, time saved, and output volumeCoordinate with any technical, IT, or operations stakeholders to ensure AI tools are securely and reliably integratedRequirementsMust-HaveHands-on experience using AI tools for marketing execution across two or more of the domains listed aboveStrong understanding of end-to-end marketing funnels — from awareness to conversion to retentionExperience supporting multiple marketing channels simultaneously with consistent quality outputExcellent written English, attention to detail, and strong editorial judgment on AI-generated contentComfortable working independently with SOPs, performance goals, and asynchronous communicationProven ability to document workflows and build repeatable systemsNice-to-HaveExperience with prompt engineering and building reusable AI prompt librariesFamiliarity with GEO (Generative Engine Optimization) and AI search visibility strategiesBackground with marketing automation platforms such as HubSpot, Marketo, or ActiveCampaignExperience managing DAM systems and website CMS platforms (WordPress, Webflow, etc.)Understanding of data privacy regulations (GDPR, CCPA) in the context of AI-driven marketingSystem and Work Setup Requirements:A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storageHeadset/earphone with noise cancellation and webcam at 720p or higher resolutionA designated, quiet, and well-organized workspace free from distractions to facilitate focused workBenefitsPermanent remote work setupCompetitive starting rate paid in USDInternet AllowanceHMO insurance (PH)Paid US holidaysPaid Vacation and Sick LeavesWhat We're Looking ForThis is not a role for someone who uses AI occasionally. We need someone who lives in these tools — who wakes up thinking about how to make the next workflow faster, tighter, and more consistent. You will be the person our team turns to when they need to know how to do something with AI, and the person who holds us all accountable to actually using it.If you have built AI-powered marketing systems, driven measurable results, and can show the team how it’s done — we want to hear from you.
