VP of Global Growth & eCommerce at Domestika | Torre
VP of Global Growth & eCommerce
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Domestika

VP of Global Growth & eCommerce

Domestika
Posted by
Esteban Arriaga
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Full-time

Legal agreement: Employment

Compensation
USD75k - 105k/year
Non-negotiable
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Hybrid (USA)
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Visa sponsorship: No
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Posted over 5 years ago

Requirements and responsibilities

• Craft a holistic global growth strategy that scales our business to the next level through leadership, innovation and a relentless obsession with impact. • Partner with our CMO, creative, PR and content teams to scale the levers that drive meaningful business impact (acquisition, referral and customer LTV). • Build financial forecasts based on different budget scenarios and partner with finance to develop the P&L. • Lead full-funnel acquisition, retention and lifecycle marketing across paid social, paid search, SEO, affiliates and email (marketing and transactional) globally. • Manage the on-site eCommerce experience including promotional campaigns, merchandising and delivery. • Expand channel strategy & optimize the media mix based on insights from experiments (geo, channel, stage of marketing funnel) - new channels could include video/OTT/TV, direct mail, podcasts/radio, SMS, push notifications, referrals and partnerships. • Own the Marketing & Advertising Technology roadmap and partner with product to prioritize the needs of the marketing team. • Lead the pricing & revenue analysis disciplines evolving our dynamic pricing model by market.
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