Digital Media Lead at Ad Talent Africa | Torre

Digital Media Lead

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Full-time

Legal agreement: Employment

Compensation
USD70 - 100/hour
Negotiable
location_on
Hybrid (Cape Town, South Africa)
Posted about 1 month ago

Responsibilities


Digital Media Strategy: - Drive the digital media roadmap across onsite and offsite, paid and owned channels. - Identify opportunities to evolve and strengthen the digital media proposition. - Act as the digital media subject matter expert within the business. Campaign Management: - Develop and deliver innovative digital media activations using data, targeting and audience insights. - Plan and manage digital media campaigns and events across relevant channels. - Manage digital media inventory and yield, including programmatic activity. - Lead projects from initial concept through to launch, managing timelines, deliverables and stakeholders. Performance and Analysis: - Analyse campaign, sales and channel performance to identify opportunities and improve results. - Use data and commercial insights to make recommendations that improve performance and revenue. Stakeholder and Partner Management: - Work closely with internal teams, e-commerce, retail stakeholders and technology partners. - Manage technology partners, including platform enhancements, optimisation and troubleshooting. - Develop and deliver training to sales teams, helping them understand and confidently sell digital media solutions. Market Intelligence: - Keep up to date with emerging digital media trends, technologies and competitor activity.