We're increasing our ad spend on Facebook and need more landing pages to send that traffic to. We're looking for a designer who
works in direct response and understands conversion rate optimization.
The best direct response designers build their reputations on response — on whether it beat the last version.
That's the job here. Every point of conversion we gain is revenue we didn't have to buy more traffic for. You design a page, it goes live behind
real spend, and the numbers come back. We want someone who goes and gets those numbers rather than waiting to be handed them —
who's watching how pages perform, and shows up with the next round of ideas already formed.
Who we are
Intimate Rose makes women's health products for conditions most brands won't touch — incontinence, pelvic pain, prolapse, painful sex,
recovery after birth. Supplements, devices, and personal care.
Our products came out of clinical practice, not a marketing brief. Pelvic floor physical therapists use many of them with patients and
recommend them by name.
The women who find us have usually been looking for a while. Your pages are how they find us.
PDPs, TSLs, advertorials — and whatever the next test calls for
Product detail pages (PDPs), text sales letters (TSLs), advertorials, quizzes, lead-capture pages, upsell flows. Some long, some short. You
should know what each format is and when to reach for it. Which ones win here is something we'll figure out by testing.
You'll also produce what those pages need — icon sets, anatomical and mechanism diagrams, testimonial modules, offer blocks, comparison
graphics. Draw it, build it, generate it with AI, or find it. Some of it can come from stock. A lot of it can't. Either way, it's yours to deliver.
You won't be writing code. We handle the build. What we need from you is taste and judgment — what to make, how it should look, and
why that version will sell.
You know what's performing right now
Building the page isn't the hard part. Knowing what to build is.
We need someone with a live read on the market. What's running right now in DTC, supplements, and women's health. Which pages have
real spend behind them and which ones just look good.
Then the harder half: understanding a page well enough to adapt its logic to our brand and our customer, rather than copying its surface.
If you're the kind of person who keeps a swipe file, screenshots a page mid-scroll because something in it just worked on you, and can point
to exactly where the persuasion is happening — this is the perfect job for you.
The design skills that move a number
Some pages are short. Others you scroll for a full minute. The structure depends on who's landing there and how ready they are to buy.
Whatever the length, these are the things we'd want you to be good at:
- Range. Aggressive direct response and quiet, editorial, brand-led design both sell, in different situations. You can work in either, and your pages still look like they came from the same company.
- The offer module. Pricing tiers, badge hierarchy, subscribe/one-time toggles, anchored savings, bundle math. This block sells harder than anything else on the page.
- Making the argument visual. Side-by-side comparisons that show why we're the better option. Giving one important number a whole section instead of burying it in a paragraph. Showing how something works instead of explaining it.
- Designing for people who skim. Most visitors won't read every word. Bold, italics, and color should carry the argument on their own.
- Long pages that hold together. Enough structure that people don't lose their place across a long scroll.
- Mobile first. Nearly all of this traffic arrives on a phone, often on cell service. Design for that screen, and keep the page light enough to load on it.
You think in arguments, not layouts
- You start with the customer, not the page. We'll bring you research, reviews, and customer language. Be curious about it and ask for what's missing.
- You design for how someone feels when she lands. Our customers are usually in pain, embarrassed, and have been dismissed by at least one doctor. A page that ignores that doesn't sell, no matter how clean it is.
- You design for awareness stage. A page for someone who doesn't know she has a problem is built differently from one for someone comparing two brands.
- You think in terms of argument, not just layout — problem, mechanism, solution, proof, offer, objections, close. Break the sequence when you have a reason, and be able to say what the reason was.
- You design from a hypothesis. Three hero variants means three hypotheses you can state out loud, each one changing a single thing so the result tells you something.
- You know what actually moves the number. Some elements carry far more weight than others, and it isn't the same on every page. You
can look at the one in front of you and say where the leverage is.
- You read a page as a funnel — above-fold clarity, scroll depth, proof placement, friction at the cart.
- You read data honestly. You don't call a winner off 40 conversions, you use session recordings instead of guessing, and you know the difference between a page that converts and a page that got warm traffic.
- You know how to beat a control. When a page is already working, the job isn't a redesign. It's a challenger with one real change in it.
The more AI we use, the more your judgment matters
Right now we build Shopify pages from Figma files using Claude. In six months it'll probably be something else. We're constantly looking for
ways to produce more, faster, and better, and we'd rather hire someone who brings us things we haven't tried than someone who follows a
process we've already settled on.
As AI takes on more of the execution, design judgment is what separates one page from another. What leads, what gets emphasis, what
someone sees first, what to change next — those decisions are what make a page sell, and that's what we're hiring for.
You don't have to arrive an expert in AI. If it makes you curious, great. If it makes you defensive, this isn't the job.
You're probably a fit if you
- Have designed landing pages for paid traffic and can tell us how they performed
- Have worked in a regulated or sensitive category — health, supplements, medical device, women's health
- Don't wait for briefs. You spot a page that's underperforming and show up with a fix nobody asked for.
- Work fast and in volume
- Organize your files like someone else has to open them and build from them. We - use Figma, but if you work in something else we can adapt.
- Are comfortable with the category. We're starting with supplements — vaginal probiotics, vulva balm, that end of women's health. If designing those pages makes you flinch, you'll produce sanitized work and it won't convert.
Bonus points
- Illustration — icons, anatomy, explainer diagrams
- Experience in categories the ad platforms restrict
- Built your own AI workflows or agents
- Run structured A/B tests, not one-off tweaks
