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Responsibilities
Otis is a global leader with a multi-billion-dollar installed base and a highly localized commercial execution model across Service, Modernization, and New Equipment. As customer expectations evolve and competition intensifies, marketing plays a critical role in generating demand, strengthening the Otis brand, and accelerating commercial growth.We are seeking a Senior Director, Regional Marketing Americas to build and lead a high-performing regional marketing organization across North America and Latin America. The Senior Director will ensure consistent, scalable execution across the Americas while delivering measurable business impact through demand generation, installed-base penetration, lifecycle marketing, brand strength, and customer-led growth initiatives. This leader will serve as a key partner to regional commercial teams, connecting global marketing priorities with local market opportunities to accelerate growth across Service, Modernization, and New Equipment businesses.Why This Role Matters NowCritical leadership role supporting growth across the Americas regionDirect impact on demand generation, pipeline creation, and revenue outcomesOpportunity to strengthen commercial alignment between Marketing and SalesResponsible for scaling account-based and digitally driven marketing programsKey role in driving consistency of brand, messaging, and customer experience across marketsLeads regional transformation toward a more data-driven and performance-oriented marketing organization24–36 Month MandateAccelerate pipeline generation and marketing-attributed revenue across the AmericasEstablish a best-in-class regional go-to-market model aligned to business prioritiesExpand Account-Based Marketing programs targeting strategic customers and industriesImprove marketing ROI, campaign effectiveness, and conversion performanceIncrease customer engagement across the lifecycle through integrated marketing programsBuild scalable marketing capabilities in digital, analytics, customer insights, and commercial partnershipStrengthen alignment between regional sales and marketing teamsKey ResponsibilitiesLead Regional Marketing StrategyDefine and execute the Americas marketing strategy aligned to growth priorities and commercial objectivesTranslate global marketing priorities into regional plans tailored to market dynamics and customer needsShape go-to-market approaches for Service, Modernization, New Equipment, and strategic growth initiativesAlign marketing investments and resources to maximize business outcomesDrive Demand Generation & Pipeline GrowthLead integrated, multi-channel marketing campaigns that generate qualified leads and pipeline opportunitiesExpand and scale Account-Based Marketing programs focused on strategic enterprise and key accountsEnsure strong alignment between marketing programs, sales priorities, and revenue objectivesOptimize campaign performance through data-driven decision making and continuous improvementServe as a Strategic Commercial PartnerPartner closely with Regional Sales Leadership to align on priorities, target accounts, and growth opportunitiesSupport commercial planning through customer insights, market intelligence, and demand forecastingAct as the voice of the customer in shaping messaging, content, and campaign strategiesHelp drive sales enablement efforts that improve commercial effectivenessBuild Organizational CapabilityLead and develop a high-performing team of regional marketing managers and specialistsFoster a culture of accountability, collaboration, innovation, and continuous improvementStrengthen capabilities in digital marketing, analytics, customer engagement, and commercial marketingCreate succession plans and talent development strategies across the regional organizationDeliver Performance & Continuous ImprovementEstablish and monitor KPIs including pipeline contribution, lead quality, campaign ROI, revenue influence, and account engagementLeverage analytics and customer insights to continuously optimize marketing performanceEnsure effective use of marketing technology, automation, CRM, and customer data platformsDemonstrate measurable business impact to regional and global leadershipSuccess MeasuresMarketing-qualified leads (MQLs) and sales-qualified leads (SQLs) generatedMarketing-sourced and marketing-influenced pipeline and revenueCampaign ROI and conversion performanceAccount engagement and ABM program effectivenessSales partner satisfaction and commercial alignmentRegional brand strength and customer engagement metricsTeam performance, capability development, and employee engagementIdeal Candidate ProfileExperience12–15+ years of experience in B2B marketing, commercial excellence, demand generation, or growth marketingSignificant leadership experience within large, matrixed, global organizationsProven success driving measurable demand generation and revenue outcomesExperience partnering directly with senior commercial and business leadersExperience leading regional marketing organizations across diverse marketsCapabilitiesStrong strategic marketing and commercial business acumenExpertise in demand generation, digital marketing, ABM, and customer lifecycle marketingData-driven mindset with strong analytical capabilitiesExceptional leadership, communication, and influencing skillsAbility to balance strategy, execution, and operational excellenceStrong change leadership and organizational development capabilitiesOrganizational ScopeLeads regional marketing teams across North America and Latin AmericaDirect responsibility for regional marketing strategy, programs, performance, and talentKey member of regional commercial leadership discussionsExtensive cross-functional collaboration with Sales, Product, Digital, Customer Experience, and Global Marketing teamsImpactThis role is critical to accelerating growth across the Americas by connecting marketing investments directly to commercial outcomes. Through strategic leadership, strong commercial partnership, and data-driven execution, the Senior Director will strengthen the Otis brand, increase customer engagement, generate demand, and drive measurable business growth across the region.The salary range for this role is$200,000-$240,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs. We go to great lengths to hire and develop the best people, and offer a supportive environment where employees are motivated and empowered to perform at their full potential. Today, we continue pushing the boundaries of what's possible to thrive in a taller, faster, smarter world.Otis is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other protected class according to applicable law. To request an accommodation in completing an employment application due to a special need or a disability, please contact us at careers@otis.com.
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