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Posted 3 months ago
Requirements and responsibilities
Growth & Performance Marketing Manager to work on media spend optimization and customer growth strategy for consumer-facing products at Tether.io. Responsibilities include: develop, execute, and optimize performance marketing strategies across paid media channels (Google Ads, Meta, X, LinkedIn, etc.); drive customer acquisition through targeted campaigns and ROI-focused optimization; manage media spend to ensure cost-effective conversions; collaborate with product, creative, and operations teams; analyze and report campaign performance with actionable insights; leverage A/B testing, audience segmentation, and funnel optimization; stay up-to-date with trends and best practices in performance marketing and growth hacking.Requirements: 5+ years in performance or growth marketing; proven experience scaling customer acquisition for AI and financial products; strong analytical and technical skills with hands-on experience in ad platforms, tracking tools, and attribution; proficiency with Google Analytics, Meta Business Manager, Google Tag Manager, X Ad Manager, and marketing automation platforms; ability to plan, execute, and scale campaigns to drive acquisition and retention; strong problem-solving and results-driven mindset.
Optionally, you can add more information later (benefits, pre-screening questions, etc.)