About the Role:We are looking for an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories. This dynamic role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership managing teams at scale.The ideal candidate is fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization. From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work.Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design. To us, a successful Sr. Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversion and retention across our digital products. You won’t just be writing copy, you’ll be defining strategy, influencing organizational processes, and mentoring a team of senior product copywriters to do their best work.You Will:Define and drive copy strategy for digital products including storefront, app, flow, and moreLead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyondOwn content strategy for product launches, experiments, and high-visibility initiativesChampion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and fasterServe as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaborationHims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health.
