Email Marketing Copywriter
Emma highlights
This highlight was written by Emma’s AI. Ask Emma to edit it.
Full-time
Provide your expected compensation while applying
Posted about 3 years ago
Responsibilities
DAYBREAKER is a global morning dance community of 500K+ and growing. We wake up and dance in the most iconic locations around the world. We are a substance-free community and are reimagining how humans socialize. We are experience designers, creatives, storytellers and community architects. We also launched a dance event series on livestream reaching 250k+ attendees through Daybreaker LIVE, and launched the first ever membership platform to practice joy: Daybreaker+.
The ideal candidate for this role should have strong communication and creative writing skills, with professional experience in communications and marketing. We are looking for someone with a quick wit, a sense of humor, endless curiosity, and relevant experience in copywriting and marketing. This is a paid full or part-time role. You'll report directly to the Daybreaker leadership, working closely with a savvy, tight-knit, creative, and energetic team in Brooklyn, NYC. Remote is an option in this brave new world.
Responsibilities:
- Adhere to Daybreaker brand voice guidelines and continue to shape and evolve the brand voice across all communications, marketing and storytelling touch points, including email, web, ads, social media and SMS text.
- Create intelligent, funny, unique, and inspiring email invitations and thank you’s for all of our Daybreaker LIVE and Daybreaker IRL events.
- Write all member communications for Daybreaker+, including weekly Monday roundup, event invitations and email flows.
- Write global email announcements to the community about updates and launches.
- Write copy for landing/conversion pages on daybreaker.com and dose.daybreaker.com
- Write scripts for instructors and talent to follow during on-demand classes and LIVE events
- Write press releases for Daybreaker updates and exciting partnership activations
- Write and manage all text, social, and paid campaigns
- Write exciting event copy and publish web pages for all Daybreaker events across Eventbrite, daybreaker.com and dose.daybreaker.com
- Support the Partnerships team on proposal/deck building and partner recap decks.
- Develop and activate the strategic Instagram plan for @dybrkr and @dance to build community following, engagement and increase ticket sale + membership conversion and work with social media team to execute.
- Work with our COO to create an intelligent testing strategy for Daybreaker emails. This includes testing timing, audience segmentation, from lines, subject lines, and content styles.
- Manage our email campaign sending/delivery process: Create, design and edit emails in Klaviyo, our email delivery platform. Monitor metrics and adapt strategy accordingly.
- Set communications timelines for partnership events
- Help to manage our team of producers as it relates to Daybreaker event communications.