CRM Marketing Specialist at Koala

Koala is a company that is changing the way people buy and enjoy furniture. They combine customer-centric products, a world-class technology and fulfilment platform, incredible customer service and social good. They are also committed to creating happier, healthier habitats for people and the planet. Koala is seeking a CRM Marketing Specialist to accelerate their email, SMS, referral and other direct marketing efforts. The role is hands-on and will help different Koala teams reach their audiences with automation tools and Salesforce Marketing Cloud. This role reports to the eCommerce team, working alongside the website experience, performance marketing and data & analytics teams to deliver seamless end to end digital customer experiences. Responsibilities: - Own and build the strategy for growing our CRM and refer a friend channels - from audience growth, engagement improvements, journey and trigger development and ultimately revenue - Being responsible for our growth process for CRM and customer funnel - reviewing where the biggest opportunities lie and devising campaigns/initiatives to make improvements - Manage the email, SMS and website modal channels, and be responsible for delivering business stakeholder objectives in line with an outstanding customer experience - Leveraging automation to build audiences and customer journeys for different campaigns - Briefing, copywriting, designing and executing best in class trigger/ad hoc CRM campaigns - Adopting a “test, analyse and optimise” approach to our campaigns to ensure that we are always improving - Reporting on performance, lessons and wins to key stakeholders - Leverage industry-leading marketing technology (specifically Salesforce Marketing Cloud) to develop, build and schedule campaigns in collaboration with a variety of internal teams.

CRM Marketing Specialist

Responsibilities

Skills wanted:

Language(s) required:

About Koala:

mission:

koala.com

Admin access needed