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Posted 7 months ago
Requirements and responsibilities
About UsWe are a global learning platform on a mission to motivate every learner by empowering every educator. From K–12 classrooms and universities to corporate training settings, our platform is trusted in over 150+ countries by 75 million monthly active users. In the U.S., 90% of schools use Wayground to engage students and transform learning through technology. Wayground is a high-growth, profitable SaaS company backed by leading investors including Tiger Global, GSV, and Nexus Venture Partners. If you're excited about education and international SaaS and want to build towards a mission that you can be proud of, then Wayground is the right place for you. We are seeking a strategic and experienced Product Marketing Manager to lead our product marketing efforts. In this role, you will be responsible for shaping the go-to-market strategy, driving product adoption, and positioning our solutions in a competitive market. You will collaborate closely with cross-functional teams, including product management, sales, customer success, and creative, to ensure our products are effectively communicated and aligned with market demands.What You'll DoMarket analysis and positioning: Conduct market research, competitive analysis, and customer insights to refine product positioning and messaging.Go-to-market planning: Lead product launch plans, working cross-functionally to align on goals, timelines, and deliverables.Sales enablement: Partner with sales teams to create compelling sales collateral, presentations, and training materials that articulate the value of the product.Customer personas and insights: Develop detailed customer personas, identifying their needs and pain points to create targeted messaging.Content development: Oversee the creation of engaging content, including blog posts, case studies, webinars, and white papers, to support marketing and lead generation efforts.Performance tracking and reporting: Analyze marketing campaign performance, adjust strategies as needed, and report key insights to stakeholders.Who You AreWe highly value your skills and work ethic over the number of years of experience. However, this role typically requires at least 6 years of experience in product marketing or a related product-focused field.You have a strong cross-functional influence in a similar organization.You are comfortable analyzing quantitative and qualitative data sets.You are excellent at conducting market research.You quickly turn research and analysis into an actionable plan you can test.You are ready to commit to our mission.Working at WaygroundWe're a small, passionate, tech-first team solving big challenges in education. We move fast, build with data, and obsess over creating delightful experiences for our global community of educators and learners.The pandemic has changed work in many ways, especially by enabling remote work. Many companies have chosen to be remote first. At Wayground, we work best in the office brainstorming using whiteboards, having conversations over coffee/walks, or overhearing a hallway conversation. Learning happens through osmosis. We understand that driving/ubering takes work in Bangalore. We’ll take care of the commute for you.Beyond taking care of commute, we will cover health care benefits for you, your family, and your parents. We invest in our employee's health and wellness. Through books and courses, we invest in their learning and development. Oh, and finally, we have healthy lunches, dinners, and a stocked pantry to snack on all day.Wayground is an equal opportunity employer and we believe diversity is key to our success.AI disclaimerWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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