🚀 We’re hiring a Growth & Performance Specialist — someone who’s obsessed with results, loves working with data, and knows how to turn insight into action.
You’ll lead performance strategy and execution across email and paid media for multi-location brands, and be the engine behind segmentation, testing, trafficking, optimization, and reporting.
If you love improving what already works, experimenting constantly, and partnering across teams to create measurable business impact — this role is for you.
🎯 What you’ll do
● Lead full-funnel performance strategy across email and paid media. Plan, execute, and optimize campaigns across Paytronix, Klaviyo, Meta, TikTok, Google, and more.
● Partner with Client Success and Content teams to connect national strategy with local execution for multi-location businesses.
● Analyze campaign data, run A/B tests, translate insights into actions, and build simple dashboards to highlight learnings.
● Manage segmented email marketing: technical setup, segmentation, automation, testing, and reporting.
● Stay current with platform updates, trends, and best practices. Apply a test-and-learn mindset and leverage AI tools to improve workflows and performance.
● Own budgets, pacing, and performance results. Optimize spend and communicate clearly with stakeholders.
🧩 Requirements
● Performance Marketing.
● Email Marketing Operations (segmentation, automation, A/B testing, reporting).
● Paid Media (Meta, Google, TikTok, YouTube, StackAdapt, Bing).
● Analytics & Reporting (GA4, GTM, Looker Studio, UTM tracking).
● Technical Fluency (attribution, campaign logic, troubleshooting).
● Cross-functional Collaboration.
● AI & Tools (use of AI for ideation, reporting, optimization).
Nice to have
● Experience with multi-location brands (QSR, retail, hospitality).
● Agency or multi-account background.
● Firebase / push notifications / multi-channel automation.
● Data privacy & first-party data familiarity.
● Campaign QA / troubleshooting.
● Spanish or French.
● Certifications: Google Ads, Meta Blueprint, Klaviyo, or similar.
