Demand Generation Manager at Hummingbird

Hummingbird is a remote-first, fully distributed team united by the shared mission of helping fight financial crime. Since our launch in 2017, we’ve helped major financial institutions and tech-savvy trailblazers alike (e.g. Stripe, Affirm, etc.) orchestrate their compliance programs through our thoughtfully designed, intuitive SaaS product. As Hummingbird’s Demand Gen Manager, you will work directly with our account executives and other cross-functional leaders to build and execute account-specific marketing programs intended to increase awareness and engagement with our target accounts. This role will help build the foundation of Hummingbird’s demand gen function and will report into our Head of Demand Gen. Responsibilities: - Optimize marketing channels including, but not limited to, Digital, Email, Webinars, Events, and Direct Mail. - Work closely with the sales team to align marketing efforts with their needs, supporting lead nurturing and conversion. - Design and execute ABM programs that align with sales goals and influence decision makers across the buyer’s journey. - Oversee account research and planning , as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and virtual events). - Coach and align stakeholders across Marketing, Sales Development and Sales to execute on integrated account activation plans. - Partner with content teams to provide campaign customization and tailored thought leadership. - Monitor key performance indicators for Marketing programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics. - Help fight financial crime!

Demand Generation Manager

Responsibilities

Skills wanted:

Language(s) required:

About Hummingbird:

mission:

hummingbird.co/

Admin access needed