Who We Are:We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.Proficiency in spoken and written English at an advanced level is required for this role.A day in the life:You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. The currency here is lead quality, not clicks or impressions. Clients care about CPL, lead-to-close rate, and cost per acquired customer — and they have a sales team that will tell you immediately when the leads aren't any good.Growth constraints in this vertical tend to be audience (targeting too broad, wrong geography, wrong intent signal) or measurement (reporting on volume when cost-per-booked-job is the real metric). Finding that constraint and fixing it is most of the job.Responsibilities:Employ AI technologies to enhance and optimize business processesUtilize and leverage Power Digital's Nova ecosystem as it relates to your departmentRun quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular focus on lead quality, funnel conversion, and market-level dynamicsWork directly with client sales or operations teams to understand what makes a good lead — and build that definition back into targeting and creative strategyOwn the senior client relationship; QBRs should talk about cost per acquisition, not cost per clickCoordinate paid search, paid social, SEO, local, and creative teams around a single account strategyConsult on geographic expansion and local market prioritization — many consumer services clients want to scale markets and need a framework for itManage retention and expansion; lead renewals; grow MRRBuild multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at riskEnsure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADsCoach analysts and specialists; give direct, specific feedbackRole Requirements:6+ years in lead gen or consumer services marketing, agency or in-houseUnderstands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead sourceHas worked with clients who have a sales team and knows how to align marketing strategy to what that team can actually closeComfortable with paid search-heavy media mixes and local campaign structuresFamiliar with local SEO, GMB, and review strategy — these matter in home services and similar categoriesUnderstands the difference between lead volume and lead quality, and has experience shifting a client's focus from one to the otherTrack record of retaining and growing accountsKey Performance Indicators (KPIs)Expansion to Churn Ratio (ETCR)Net MRR across portfolioClient NPS (8+ avg)Monthly Service Expansion pipeline generationPower Circuit Certification (annual)Most Important Things (MITs)Team Coaching and DevelopmentMarketing Strategy, Development and ExecutionClient Retention and Client Revenue GrowthBenefits & Perks:Base salary paid in USD + commission opportunitiesUnlimited Time Off available on day oneFully flex work environment: full-remote, in-office, or hybridHealthcare stipend: $50/month to support your healthcare or insurance costsNational Holidays + 2 Mental Health Recharge Days per yearUnlimited opportunities for growth & leadership within a rapidly growing firmOngoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)Quarterly awards including prize money and recognition for outstanding performanceOpportunities to be involved in company DEI initiatives
2 days ago