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26 days ago
Requirements and responsibilities
Client company introduction: A smart lead generation and marketing platform built to automate engagement and drive growth.Position OverviewWe are seeking a Mobile App Performance Marketing Specialist to manage paid user acquisition campaigns across Meta Ads, Google Ads, and TikTok Ads. You will focus on driving app installs, engagement, and measurable ROI.Key ResponsibilitiesCampaign ManagementExecute and optimize mobile app install campaigns across Meta, Google, and TikTokManage budgets to maximize ROAS and minimize CPIRun A/B tests on ad copy, creatives, audiences, and deep linkingOptimize for post-install events: registrations, purchases, subscriptions, retentionAnalytics & AttributionUse AppsFlyer or similar MMPs to track attribution and analyze user behaviorImplement deep linking and attribution modelsMonitor KPIs: CPI, CPA, retention, ARPU, LTV, ROIProvide data-driven recommendations to improve performanceCreative DevelopmentCreate mobile-first ad creatives: app preview videos, playable ads, vertical formatsAnalyze creative performance and iterate based on dataTest and optimize app store assets in coordination with ASOOptimization & ScalingMonitor campaigns and make real-time optimizationsScale successful campaigns while maintaining efficiencyImplement SDK integration, conversion tracking, and event mappingStay current with platform updates and privacy changes ATT, SKAdNetwork)Required QualificationsExperience: 2 to 4 years managing mobile app performance campaigns with proven resultsPlatform Expertise: Deep knowledge of Meta Ads, Google App Campaigns, and TikTok AdsAnalytics: Proficiency with AppsFlyer or similar MMPsApp Marketing: Understanding of mobile app funnel, user acquisition, and ASOCreative Skills: Experience with mobile-first content creation (vertical videos, playable ads)Technical: Familiarity with SDK integration, mobile tracking, and deep linkingMobile App Performance Marketing SpecialistAnalytical: Strong problem-solving skills focused on mobile metricsPreferred QualificationsMeta Blueprint or Google Ads certificationsExperience with iOS and Android app marketingKnowledge of mobile privacy frameworks ATT, SKAdNetwork)Understanding of ASO and mobile retention campaignsExperience with Apple Search Ads or other mobile ad platformsOther Details:Experience: 2 - 4 yearsWork Timings: 10am-6pmWork Days: Monday- FridayWork Mode: RemoteLocation: DHA Phase 3, LahoreAbout HR Ways: "HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more."