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10 days ago
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Requirements and responsibilities
Popmenu is hiring its first dedicated Head of Sales Enablement to own the full ramp and readiness motion for our growing GTM team. This isn't a maintenance role — it's a build role. You'll design the system from the ground up: onboarding programs, playbooks, coaching frameworks, AI-powered enablement tools, and the feedback loops that connect rep performance back to content and training.You'll work directly with Sales Leadership and report to the COO. You'll be the connective tissue between what our best reps do and what every rep can learn to do.If you're someone who genuinely cares about why a new hire succeeds or struggles, and you feel personally invested in getting that right — this role was built for you.WHAT YOU'LL OWNOnboarding & RampDesign and execute a structured 30/60/90-day onboarding program for all GTM hires (AEs, RSLs, Growth/Strategic AEs)Build role-specific certification tracks that get reps selling fast and selling wellMeasure ramp velocity and time-to-productivity; iterate based on resultsEnsure new hires have a strong first 90 days — not just completion certificates, but real quota contributionPlaybooks & ContentBuild and maintain the full sales playbook: talk tracks, discovery frameworks, objection handling, competitive positioning, demo guidancePartner with Marketing and Product to keep content current as the product and market evolveCreate and manage a single source of truth for all sales collateral in Salesforce and SalesloftAI-First EnablementDevelop and deploy an AI-powered enablement motion — this is a core requirement, not a nice-to-haveIdentify, pilot, and roll out AI tools that accelerate onboarding, coaching, and rep performanceTrain the GTM team on how to use AI in their daily workflow (prospecting, research, outreach, objection handling)Coaching & Continuous LearningBuild a structured coaching program in partnership with Sales ManagersUse call data and rep performance metrics to identify skill gaps and address them systematicallyDevelop an "everboarding" program so tenured reps continue developingGTM RolloutsOwn the enablement layer for all major GTM initiatives: new product launches, pricing changes, market expansions, seasonal campaignsCoordinate cross-functionally with Sales, Marketing, Product, and RevOps to ensure reps are ready before anything goes liveMeasurementDefine and track enablement KPIs: ramp time, quota attainment at 90/180 days, win rates by segment, content usage, rep skill scoresReport to COO on enablement impact quarterlyRequirementsNon-Negotiables2–3 years in Sales Enablement — you've owned real programs with measurable outcomes, not just supported them1–2 years in a quota-carrying sales role in SaaS — you understand the motion you'll be enabling because you've lived itFamiliarity with SMB sales cycles (sub-60 days) and high-velocity, consultative sellingHands-on Salesforce and Salesloft proficiency — you're in the tools, not just familiar with themDemonstrated AI fluency — you've used AI tools in your enablement work and can show itYou've contributed to or owned an onboarding program and can speak to the resultsStrong collaborator with Sales Leaders — you earn trust through follow-through and push back when something won't workStrong PreferenceBackground in restaurant tech, hospitality SaaS, or vertical SaaSExperience in a high-growth, startup or scale-up environment (you've built without a big team)Ability to evaluate and recommend tools that drive AE performance — you know what good looks like and can make a case for itExperience rolling out GTM initiatives at the rep and manager levelWho You AreA builder, not a maintainer — you're energized by blank whiteboards, not frustrated by themObsessed with rep success — you measure yourself by how quickly new hires ramp and how long they stayData-driven — you use metrics to prioritize, not just to reportDirect and collaborative — you'll challenge Sales Leaders, and they'll respect you for itBenefitsWho We ArePopmenu is a fast-growing, venture-backed SaaS company transforming the restaurant industry. We started with our patented dynamic menu technology, unleashing the power of a restaurant's most important marketing tool, the menu. Since then, we have continued innovating to solve existing and emerging challenges for restaurant operators. We do not just sell software. We partner with restaurants to help them win. Our mission is to empower owners and operators with the technology tools they need to succeed long into the future. We hire exceptionally bright, motivated people who are passionate about helping great restaurants reach their full potential.CompensationBase: $105,000 to $120,000OTE: $126,000 to $144,000 80% base / 20% bonusMeaningful equity for every employeeWhat We're ServingYou'll be the first true Head of Sales Enablement — meaningful ownership from day oneDirect access to Sales and Executive leadershipA product that restaurants actually love — high-intent buyers, meaningful missionCompetitive comp, hybrid schedule out of Atlanta, and a team that moves fastEquity with real upside — this is a founding seat, and it should feel like oneGenuine Core Values with quarterly peer recognition through our Super BoomsGiving Back with company donations to causes chosen by team membersVisible Growth and Development in a scaling SaaS companyCompany Ownership with meaningful equity for every employeeComprehensive Benefits including medical, dental, vision, 401(k), and Wagmo Wellness Plan for your pets
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