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About KitschKitsch is a certified female and minority-owned global beauty brand. Our products are in 32,000+ retailers across 92 countries. We make essentials that make you feel exceptional.The RoleWe're looking for a Senior Media Buyer to own a Meta ad account scaling past $1M a month. You'll be the person in the account every hour it matters — the one whose judgment decides what gets budget every morning. You'll inherit a system that already works (naming conventions, automated rules, budget ramp), and your job is to run it well, stress-test it, and make it better.This isn't a "set it and forget it" seat. It's hands-on, every day.What You'll DoWatch campaign performance and pacing all day, and act fast when something's offRun daily optimizations: adjust budgets, pause what's not working, launch new testsRun a structured creative testing process and find the ads worth scalingKeep naming conventions and automated rules clean and consistentWork closely with the creative team, sharing what's performing to guide new conceptsReport weekly on spend, CPA/ROAS, and testing resultsWhat You Bring5+ years buying Meta ads at real scale — you've personally managed $100K+/month (ideally $250K+) on DTC e-commerce with purchase objectivesDeep knowledge of attribution mechanics: 7DC vs. 1DC, conversion lag, and why intraday ROAS numbers can misleadHands-on experience with structured creative testing (1-1-X, ABO signal isolation, CBO scaling) and Advantage+ ShoppingExperience building or running Meta Automated RulesDiscipline. You log your decisions, respect what's in and out of your lane, and push for changes at the weekly review — not on the flyComfortable with spreadsheets: pacing math, CPA/ROAS modeling, threshold formulasNice to have:Experience with whitelisting/spark ads and creator UGC pipelines at scaleExperience ramping a brand-new account from zero to six figures/monthFamiliarity with CAPI, post-purchase survey attribution, or MMM-lite triangulationBackground in consumer beverage, food, or wellness
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