Landing Page & Onboarding Conversion Specialist (Dating, Visa, & Travel) at Together Light | Torre
Landing Page & Onboarding Conversion Specialist (Dating, Visa, & Travel)
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Together Light

Landing Page & Onboarding Conversion Specialist (Dating, Visa, & Travel)

Together Light
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Emma
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Full-time

Legal agreement: Contractor

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Remote (for United States residents)
Remote (for United Kingdom residents)
Remote (for Bulgaria residents)
Remote (for Romania residents)
Posted 5 months ago

Responsibilities

Can you spot the weak parts in a funnel and come up with tests to fix them? Can you use any CRM or split testing tool successfully by tinkering around for a few hours? Can you set up your own tests, including everything from creating the copy, changing the layout, and configuring the javascript tags? Are you fluent enough in funnel analytics so you can diagnose WHERE users drop off and WHY, not just report that they did? Can you ship 3-5 tests per week in different funnels without breaking things, and read the data cleanly enough to call a winner? Do you have experience with Manychat, WhatsApp, Phone Calls, email, etc, as parts of onboarding flows? Can you set up or coordinate with ad teams to introduce and optimize remarketing flows on external ad networks? Can you quickly and accurately figure out which ads are profitable once you get access to raw data from different sources? Examples of Typical Responsibilities (in no particular order): Landing Page & UI Optimization: Develop/test new Call-to-Action (CTA) on new user landing pages. Run split tests on UI elements, copy, and page flows for the initial "member's area" experience to reduce drop-off. Create and manage continual champion/challenger testing for remarketing landing pages to win back past users. Onboarding Flow Optimization: Take complete ownership of the email, SMS, and push notification sequences for the first 7 days of a new user's life. Map, analyze, and optimize the user's journey through the first few pages of the desktop and mobile app interfaces. Create and test resource guides, how-to videos, and FAQs specifically designed to be delivered during the initial onboarding period. Reboarding & Re-engagement: Design and implement "reboarding" email and SMS flows for users who sign up but do not activate. Develop targeted campaigns for past users or leads, coordinating with internal teams to drive re-engagement. Analytics & Strategy: Debug all flows (links, grammar, load times) to ensure a seamless user experience. Prepare reports and track KPIs specifically related to onboarding conversion rates, user activation, and re-engagement success. Experiment with alternate versions of offers (e.g., alternate pricing, trial memberships, new VSLs) targeted at new and re-engaging users. Propose, implement, and analyze results from continual A/B split testing on all funnels.
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