Creative StrategistLocation: Fully Remote (US / Canada / Europe)Job Type: Full-TimeCreative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role.About Uproot CleanUproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.The RoleYou'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads.This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.This Role Is NOT For:People who need heavy hand-holding or constant directionThose who prefer purely conceptual work with no performance accountabilityAnyone uncomfortable managing people or giving direct feedbackThose who struggle to balance speed with qualityPeople who dislike working closely with media buyers and performance dataAnyone treating remote work as a lifestyle perk rather than a responsibilityWhat You'll OwnCreative Strategy & DirectionOwn paid social creative strategy across Meta, TikTok, and AppLovinDefine angles, hooks, formats, and testing priorities by channelWork directly with the Content team to ensure the right asset pipelineTranslate performance data into clear, creative directionContinuously evolve strategy based on results, not opinionsCreative Briefing & ExecutionWrite 4 detailed video briefs per day for video editorsWrite 3 detailed static ad briefs per day for the graphic designerProvide same-day feedback on all creative outputBriefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventionsYou're expected to write scripts independently (with access to internal copywriters for complex topics)Team LeadershipManage and direct a team of 5 creatives (4 editors, 1 designer)Ensure consistent output, quality, and speedGive clear, direct feedback quicklyRaise the creative bar over timePerformance & AnalyticsReview performance daily with media buyersUnderstand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigueNavigate Facebook Ads Manager independently to pull insightsIdentify winning patterns and scale them systematicallyCopy & MessagingWrite short-form ad copy and scriptsEnsure creative and copy work together across the funnelCollaborate with internal copywriters on longer or complex scriptsDeep understanding of direct response copywriting principlesDiagnose why copy works or fails, not just whether it worksProvide actionable feedback to improve hooks, clarity, and conversionProcess & SystemsBuild creative testing frameworks and repeatable processesEstablish ideation, testing, feedback, and iteration loopsEnforce naming conventions for clean tracking and analysisCreate feedback systems that continuously improve outputWhat Success Looks LikeConsistent improvement in creative performance metrics (CPA, CTR, hold rate)Steady pipeline of winning ads scaling across channelsTeam producing high-quality output daily with clear systems in placeCreative testing framework driving measurable revenue impactRequirementsNice to have:Proven track record creating performance-driven paid social creative at scaleDeep expertise with Meta ads, TikTok ads, and creative testing methodologiesManagement experience directing editors and designers (not just making ads yourself)Analytical + creative thinking - you can do both simultaneouslyFacebook Ads Manager proficiency - comfortable pulling insights independentlyExtremely high output - consistent daily execution is non-negotiableStrong written communication - especially in creative briefsOwnership mindset - you don't wait to be told what to doDirect response copywriting expertise - can write, edit, and diagnose what worksWork Requirements⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST💻 Workspace: Fixed, professional setup (not digital nomad)📊 Output: Daily briefs and feedback loops (high consistency required)Benefits & CompensationCompetitive base salary + performance-based bonus structureFully remote - work from anywhere in the US, Canada, or EuropePaid time offFlex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desireFully covered medical insurance, including health, dental, and vision. (US-based employees)Ownership & autonomy - trusted to build and execute strategyProfessional development - opportunities to learn and grow with the businessReady to Apply?If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.
