Hi there! Thanks for stopping by đWeâre looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel - from awareness to adoption to utilization.What youâll be doing:Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flowsTransition marketing from batch campaigns to trigger-based, behavior-driven messagingPartner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategiesDevelop scalable personalization frameworks and reusable campaign templates to accelerate executionMeasure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage)Ensure lifecycle communications are reliable, compliant, and scalableAnd a little bit ofâŠAct as the connector between marketing, technical teams, and business stakeholdersWhat you need to bring:Weâre a team of 5 people based remotely in North America. Our team is responsible for driving adoption, revenue, and long-term growth for Lightspeed Financial Services through product marketing and go-to-market strategy.Weâre looking for a Senior candidate who has experience with the following:Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns)Proficiency in SQL and working with data to define and activate audience segmentsExperience collaborating cross-functionally with Product, Engineering, and Data teamsStrong understanding of funnel metrics, conversion optimization, and lifecycle performanceExperience with email development (HTML/CSS) and dynamic content personalizationWe know that people are more than whatâs on their CV. If youâre unsure that you have the right profile for the role... hit the âApplyâ button and give it a try!Be a changemaker:Youâll enjoy:A flexible work environment that empowers you to do your best workA culture that celebrates performanceThe chance to make an impact in a team thatâs big enough for career growth, but lean enough to make your voice heardCareer-defining opportunitiesPlus benefits designed to keep you happy, healthy and fulfilled.Flexible paid time off and remote work policiesEquity options, because this is your company tooContributions to your pension plan. Your future mattersTraining opportunities to grow your skills and careerHealth and wellness credit so you feel your bestTime off to volunteer and give back to your communityInterest groups, employee led networks, social committees to sponsored sports teamsComputer purchase program to get your personal MacbookEnhanced parental leave to support growing familiesFuel your growth. Find your people.At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support youâall within a driven, diverse and inclusive team thatâs passionate about empowering our communitiesTo all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.Where to from here?Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place youâre proud to come to every day. For a glimpse into our world check out our
career page here.Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montrealâs gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.Who we are: Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.Founded in MontrĂ©al, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
