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3 months ago
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Requirements and responsibilities
Role SummaryYou will be responsible for owning and expanding Vi’s most strategic enterprise client relationships through a highly strategic, performance-driven lens. This role sits at the intersection of client leadership, omni-channel media execution, SaaS platform management, and strategic audience targeting, ensuring that Vi’s audience generation and performance marketing solutions deliver measurable business impact.You will serve as the primary technical and commercial partner to senior client stakeholders, including VP- and C-level executives, guiding them through complex digital media strategies, performance optimization, and data-driven decision-making.This role works closely with Vi’s Account Management, New Business, Client Performance, and Product teams to ensure technical execution aligns with commercial strategy and client objectives.Key ResponsibilitiesProvide Digital Marketing LeadershipGuide clients on omni-channel digital media planning, including interaction with ideal audiences, channel mix, budget allocation, and performance tradeoffsAdvise on performance marketing strategies across paid social media, paid search, programmatic, and native advertisingServe as a trusted advisor on how data, targeting, and measurement drive scalable growthProgram Advocacy & Customer SuccessProactive Risk Mitigation: Implement strategies to proactively identify issues either in-platform or with our strategy before they become client facing problemsEscalation Point: Serve as the final escalation point for complex technical issues that threaten client adoptionClient Roadmap: Oversee the creation and execution of roadmaps and ensure integrationData-Driven Storytelling & VisualizationLeverage performance data and data visualization tools to tell clear, compelling stories to technical and non-technical stakeholdersTranslate complex analytics into actionable insights that influence executive decision-makingCross-Functional CollaborationPartner closely with Account Management, Client Performance, Media, Analytics, and Product teams to align execution with client expectationsAdvocate for client needs internally while balancing operational realities and product directionWhat We’re Looking ForDeep Performance Marketing ExpertiseStrong background in digital media planning and buying, performance marketing, and audience generationComfort advising on omnichannel strategies, attribution, measurement frameworks, and optimizationPerformance Based Mindset & Analytical FluencyAbility to clearly define success metrics per client, and ensure measurement is in place for optimal trackingHigh technical aptitude with data visualization and analytics toolsAbility to understand, interpret, and communicate complex performance and audience dataClient-Facing LeadershipExtensive experience working directly with VP- and C-suite stakeholdersAbility to build trust, influence decisions, and operate as a strategic advisorHigh IQ / High EQStrong ability to influence across technical, commercial, and executive audiencesComfortable navigating ambiguity and competing prioritiesStartup MentalityStrategic, entrepreneurial, and adaptableThrives in fast-moving environments where the process is still being builtProblem-Solving OrientationApproaches complex challenges with rigor, creativity, and a solutions-driven mindset
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