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Location: Vancouver, BC – RemoteReports to: VP of Revenue, MarketingIntiveo is growing and we’re looking for a Field Marketing Manager to own and scale our events-driven pipeline program. We have a strong foundation: an established events calendar, proven SDR and Sales integration, and field marketing that directly contributes to the pipeline. This role is about elevating that program, expanding into new formats including roadshows and community events, and building the strategic and operational systems to scale it further.We’re looking for someone who has done this before, brings a clear point of view on what great field marketing looks like, and is energized by taking something good and making it exceptional. If you are strategic, collaborative, and motivated by programs that directly drive revenue, we would love to hear from you!Who Are WeIntiveo is a leading cloud-based patient engagement platform used by 15,000 practitioners to communicate with over 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.✨What You'll DoOwn the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targetsDesign and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activationsSet and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthlyOwn the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presenceDesign integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each eventServe as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-upCo-develop event-specific call campaigns and outreach sequences with the SDR LeadAttend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-sitePartner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipelineLead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliationOwn the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activationDevelop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segmentsManage field marketing budget with discipline, tracking spend against pipeline outcomes✨Who You Are3-6 years in field marketing, event management, or a closely related B2B SaaS marketing role, with demonstrated ownership of an events programProven track record of driving pipeline and meetings from field programs; you measure yourself by outcomes, not activitiesExperience building or scaling a field marketing function, not just executing within oneStrong collaborator with SDR and Sales teams who understands how the field motion works and how to make marketing programs work for themHands-on experience planning and executing trade shows, roadshows, and multi-city eventsProficiency with Salesforce, HubSpot, or equivalent CRM and marketing platforms, with comfort in attribution reporting and pipeline analyticsExcellent project management skills with the ability to run multiple programs simultaneously without dropping detailsExperience managing field marketing budgets and reporting on program ROICuriosity and enthusiasm for leveraging AI tools to improve marketing productivity, campaign personalization, and reporting workflowsKnowledge of the dental or healthcare industry is considered an assetHow We Give Back to Our Employees:Generous vacation timeWellness FunStocked office fridgeRRSP matchingESOP (employee stock ownership program)Annual retreatPlus, your birthday off! (Who wants to work on their birthday?)And moreMore About IntiveoWe are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Stewardship, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail. We’re one of Canada’s Top 100 Employers! Canada’s Top 100 Employers celebrates companies offering their employees exceptional places to work. Intiveo has been recognized for our holistic approach to the workplace, from how we work every day, to how we gather and celebrate.Want to see more? Check out our Culture Book here!
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