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Partnership & Brand Marketing SpecialistAviron, a standout Y-Combinator-backed company, transforms fitness through its innovative game-based workout equipment, pioneering the future of fitness entertainment.We invite you to explore our community and witness the impact of Aviron firsthand.Aviron is right for you ifYou’re looking for a role that prioritizes personal and professional growthYou're looking for a relatively flat organization with friendly people that values merit (i.e. good work)You're self-motivated and produce amazing workYou’re not down with office politicsYou want to own your work, start to finishYou want to be provided with ample support and resources (i.e. budget) to complete said workYou are looking to make an impact and see your work drive growthAbout the Role:Aviron is looking for a resourceful, self-starting generalist to join our marketing team and work across the full mix - from influencer and affiliate partnerships to email marketing, organic social, content, and campaign execution.This isn't a role where you own one channel and hand everything else off. You'll work across all of it, owning your projects end-to-end on a small team where versatility matters more than specialization. You don't need to be an expert in every area - but you need to be excited to learn, willing to figure things out (AI tools are your friend here), and genuinely motivated by the challenge of marketing a product people love.Reporting to the CMO and working closely with the Performance Marketing Lead and Marketing Manager, you'll be expected to manage your own work, use data to track what's working, and communicate your results clearly. If you're the kind of marketer who'd rather have a wider scope than a narrow lane, this is the role.Responsibilities:Your areas of ownership will include: affiliate, influencer and PRYour areas of collaboration will include: Organic social, brand partnerships, email marketing and webDevelop and execute partnership strategies across influencer, affiliate, earned PR, and brand collaborations, aligned with broader growth and brand objectivesOwn and scale influencer and affiliate programs as performance channels, with accountability to revenue, CAC, and partner ROISource, negotiate, and manage brand partnerships end-to-end - from prospecting and contract negotiation through onboarding, activation, performance monitoring, renewal, and re-engagementManage reporting frameworks and dashboards to track KPIs across partnerships and broader marketing efforts; present regular updates to senior leadershipAnalyze performance data using attribution and affiliate tools, translating insights into actionable optimizations and renewal strategiesManage budget tracking, invoice reconciliation, internal documentation, and cost management across your areas of ownershipContribute to organic social media and content strategy - planning, creating, and posting across channelsSupport on marketing copy for channels and business objectives that you’re working on (ie. end to end ownership of projects)Support SEO and AEO content and discoverability strategy through support across blog development, LinkedIn, influencer content distribution, and press highlight updatesManage external PR and affiliate agencies, overseeing campaign execution and ongoing optimizationOversee the VIP product seeding process, coordinating with relevant teams to ensure seamless partner onboardingSupport email marketing efforts including campaign execution, flow builds, and performance analysisLeverage AI tools to move faster, fill gaps, and produce higher-quality work independentlyOther duties as assignedKey Qualifications and Experience: Minimum of 3+ years experience in direct to consumer ecommerce marketingBachelor's degree in business, marketing, or a related fieldExperience using Ai tools for marketing. Ai course certifications via Claude a major plusExperience identifying and engaging influencers of various sizesAbility to project manage multiple detail-oriented assignments while keeping sight of overarching objectivesAffiliate experience including implementing, and scaling affiliate programsStrong understanding of social media fundamentals on YouTube and Instagram. Linkedin and TikTok a plusAnalytical mindset with expertise in marketing tools like Excel, GA4 and a knack for defining goals and tracking performanceExceptional written and verbal communication skills for both internal and external stakeholders, including creators, agencies, and managersMust have an entrepreneurial mindset with high accountability and ownership and a desire to work in a fast-moving company with high expectationsTech start-up experience is preferredWhat we offer$5,000 annual education allowance to support your development and professional growthUnlimited Essential Days. Vacation days should be for just that, vacation. That’s why we have paid essential days to use for those crappy unforeseen events3 weeks vacation. To just vacation however you’d likeEmployee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pieAnnual discretionary bonus. So all our employees can reap the rewards of a successful year and hard workFree rower, bike, or treadmill. Work out with the Aviron communityTeam on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect, collaborate, and have fun100% employer paid benefits. Improving the health and happiness of our A-team membersAll the best tech. An apple laptop and a big ass screenAviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations, please let us know.
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