Advertising Strategist at Clearbit | Torre

Advertising Strategist

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Full-time

Legal agreement: Employment

Compensation
USD50k - 80k/year
Non-negotiable
location_on
Hybrid (United States)
flightsmode
Visa sponsorship: To be discussed/negotiated
Posted almost 6 years ago

Responsibilities


• Consult on trials, onboarding, and long-term success projects. Consult with customers on their demand generation strategy, campaign execution, and ad performance. Then, use those conversations to identify problems and opportunities that will direct the product roadmap, inform new content, and improve customer onboarding. • Build and manage trial, onboarding, and strategic success processes. Work closely with prospects and customers to identify fast and effective paths to value. Work with our go-to-market and product teams to build effective processes for trialing, onboarding, and supporting customers long-term. • Test and validate new product features, use cases, and tactics. Work with customers and agencies to develop, test, and document new targeting and advertising tactics on Facebook, Google, and LinkedIn. Combine data and storytelling to develop case studies for customers and partners. • Develop training for customers, agency partners, and internal teams. Develop and lead training programs to ensure successful product implementation, strategy development, and campaign execution. • Develop best practices & thought leadership. Work with our content team to translate our customers’ success into frameworks and playbooks that can be shared with the broader B2B advertising community. Lead the charge in helping the industry mature, grow, and thrive