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Responsibilities
Fragrance and health and wellness are two of the most psychologically rich categories in DTC. Customers buy because they want to feel something, look like something, or become something. We build subscription-first brands in both and we need someone who can own the Klaviyo execution layer that keeps those subscribers engaged, retained, and coming back.This role completes our Retention Pod alongside the Head of Retention and an E-Commerce Copywriter. The Head of Retention sets strategy and direction. Our designer produces the visual assets needed, the Copywriter produces the copy. You build it, set it live, make sure it works, and report on what it does.DescriptionWhat You OwnBuild and manage all email and SMS flows in Klaviyo — welcome, post-purchase, pre-renewal, cancellation save, win-back, payment recovery, and any new flows the strategy requiresSet up and manage all email and SMS campaigns — promotional sends, product launches, seasonal, upsell, and re-engagement — on schedule and to briefBuild and maintain audience segmentation across the subscriber base — behavioural, lifecycle-stage, purchase history, and channel-level segmentation that feeds into both flows and campaignsFollowing instructions from Head of Retention or Head of Growth, you will set up and run the A/B tests > e.g. on subject lines, send times, content variations, and offer structures. Ensure you set them up correctly, monitor them, and deliver a clear readout with a recommended actionOwn QA across every send — links, tracking, UTM parameters, render tests, deliverability checks, and list hygiene. Nothing goes live with an errorPull weekly or monthly performance reporting as needed. You should know key KPIs and how they impact the campaign e.g. open rates, click rates, revenue per recipient, flow performance by SKU, and other deliverability metrics Maintain the email and SMS calendar in coordination with the Head of Retention — planned sends, active tests, and ensure upcoming flow launches are always visibleStay current on Klaviyo updates, deliverability best practices, and retention trends — if there is a new feature or capability that is relevant, you bring it to the teamRequirementsProven hands-on Klaviyo experience — flows, campaigns, segmentation, and reporting. Not theoretical knowledge. You have built and managed accounts and can show the workE-commerce or DTC background — you understand subscription economics, what churn costs, and how the lifecycle flows are structured to address each stage of the customer journeyStrong QA discipline — you do not send emails with broken links, missing UTMs, or rendering issues. Your standard is zero errors before anything goes liveData literacy — you can read performance data, identify what it means, and make a clear recommendation. You are not a data scientist but you know what to do with an open rate and a revenue per recipient numberOrganised and calendar-driven — you manage multiple brands and multiple sends in parallel without dropping anythingComfortable in a fast-paced, remote, async team — you own your priorities and communicate proactively when something is at riskShopify familiarity — understanding how our e-commerce stack connects to Klaviyo and other retention relevant tech stackStrong Advantages3+ years Klaviyo SMS experience — building SMS flows and campaigns alongside email Subscription brand experience — working on retention for a brand with recurring billing, renewal cycles, and cancellation save flowsExperience working closely with copywriters & designersFamiliarity with Loop Subscriptions or similar subscription management platformsExperience across multiple brands or clients simultaneouslyBenefitsCompetitive full-time salary based on experience. To be confirmed after application review.To ApplyShare your Klaviyo experience/portfolio if you have. Tell us what accounts you have managed, the types of flows and campaigns you have built, and the metrics you were responsible for. Include any results you can speak to.Shortlisted candidates will complete a short skills test before any interview. The test covers Klaviyo setup, or segmentation logic designed to take no more than 60–90 minutes.
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