Advertising Specialist
ROMY | Business Matchmaker Latin America (Remote)
Save
Apply
Part-Time Facebook Ads Specialist (Meta Ads)
Location: Remote – LATAM
Schedule: Part-time, about 20 hours/week
Experience: 3+ years with Meta Ads preferred
Start date: As soon as possible
About the Role
We're looking for a Facebook Ads Specialist who knows Meta Ads inside and out and wants real ownership of the work.
You'll step into an established advertising department at a U.S. company and take charge of its Meta campaigns, from strategy through execution and optimization. The operation is already running, so you won't be starting from scratch. Your job is to understand what's working, find what isn't, and make it better.
This isn't an entry-level or execution-only role. You'll have the independence to make decisions based on performance, and the team wants your recommendations on what to try next. You'll also help shape the processes, reporting, and best practices the department runs on.
What You'll Do
Own Facebook and Instagram campaigns end to end in Meta Ads Manager: strategy, setup, launch, day-to-day management, optimization, and scaling
Build campaign structures around objectives, audiences, budgets, and performance goals
Manage targeting, retargeting, custom audiences, and lookalike audiences
Monitor performance, spot opportunities, and troubleshoot campaigns that underperform
Optimize budgets, bidding, audiences, placements, and creative based on the data
Run ongoing A/B tests across creative, copy, audiences, offers, and campaign structures
Analyze ROAS, CPA/CAC, CPL, CTR, CPM, conversion rate, and overall spend efficiency
Recommend new creative angles and advertising strategies
Help establish and improve the department's processes, reporting, and best practices
Work closely with the internal team while managing your campaigns independently
Stay current on Meta platform updates, ad policies, algorithm changes, and industry best practices
What You Bring
Ideally 3+ years of hands-on Meta Ads experience, including managing campaigns on your own from start to finish
Deep knowledge of Meta Ads Manager and campaign optimization
A track record of scaling campaigns while maintaining performance
A strong grasp of conversion tracking, the Meta Pixel, events, and attribution
Comfort turning ad data into clear decisions
Experience building and running testing strategies
Confidence troubleshooting on your own and bringing new ideas to the team
The organization to manage multiple campaigns or accounts at once
Strong communication and collaboration skills, with professional English
Nice to Have
Google Ads/PPC experience (a strong plus)
Experience managing multiple brands or client accounts
Agency experience
Lead-generation campaign experience
Familiarity with GA4, Google Tag Manager, landing-page optimization, or other performance marketing tools
What Success Looks Like
Early on, you'll get to know the existing Facebook Ads operation, take ownership of the campaigns, and start finding ways to improve performance.
Over time, you'll help the team transform and scale its Facebook Ads capabilities. The person who does well here looks for opportunities without waiting to be asked, tests new approaches, and uses data to make campaigns better. There is potential growth to full-time for this position.
Salary: $900-$1040 per month (Part time)
Why ROMY
At ROMY, we match professionals across Latin America with U.S. companies, and our job doesn't end once you're placed. As a ROMY associate, you work as part of your client's team, and our team stays hands-on the whole way. We check in regularly to make sure the role is working for you, help coordinate your time off, and take care of your contract and payments so you can focus on your work.
If something isn't working, you won't have to handle it alone. You'll have a point of contact on our team who knows you and your role, and we'll step in to help sort things out with your client. For us, the match is just the beginning. What matters most is that you're still happy in your role a year from now.
