Marketing Implementation Specialist Location: Remote Hours: Full time, with at least 6 hours of overlap with Canadian Mountain Time business hours Type: Full time contractor About us We are a Canadian marketing agency serving home builders, realtors, home service providers and other businesses. Most of our work is in home building and real estate, with some clients in other industries. We are building a remote team to deliver full marketing programs for our clients and to help grow the agency. The role This is a flexible, hands-on role with three parts. You will turn client goals into marketing strategy and finished creative. You will manage client accounts remotely when needed. And when client work is lighter, you will support our client relationship efforts by connecting with clients or leads on calls, so great verbal communication skills are necessary. Understanding CRM maintenance and keeping it up to date is important. We are looking for someone adaptable who is as comfortable on a client call as they are writing a creative brief. What you will do • Develop brand-wide and location or community-specific marketing strategies for clients such as home builders, realtors and home service providers. • Define positioning, target audiences, buyer personas, messaging and brand direction. • Research local markets, competitors and buyer trends to support recommendations. • Set campaign priorities aligned with each client's sales goals, inventory and launch timelines. Campaign planning and creative direction • Develop campaign concepts, key messages and detailed creative briefs. • Define the assets each campaign needs and how they run across channels (social, paid ads, email, website, signage, print, video). • Direct designers, video editors and photographers through rounds of revisions to approved final concepts. • Plan and run the social media strategy: content pillars, monthly calendars, captions and performance review. • Build campaign calendars and track delivery, results and learnings. Remote account management • Act as the day to day contact for assigned client accounts by video, phone and email. • Run recurring status calls, present strategies and concepts, and manage feedback through to approval. • Track timelines, deliverables and approvals across multiple clients and campaigns. • Spot opportunities to expand our work with existing clients. Sales Support • Support team when needed on calls with prospects, qualify interest and book meetings for the partners. • Follow up with inbound and outbound leads by phone, email and text. • Keep the CRM accurate: log calls and notes, update deal stages and manage follow-up tasks. • Help build and clean prospect lists and support outreach campaigns. What we are looking for • 4 or more years in marketing strategy, brand strategy, or social media strategy, ideally at an agency. • A portfolio or case studies showing strategies, briefs or campaigns you led, not only assets you made. • Lived, studied or worked in Canada or the United States, or worked extensively with North American clients, leading to a high level cultural understanding. You understand how North American buyers think, talk and make decisions. • Excellent written and spoken English. You communicate clearly and confidently with native English speakers by phone, video and email, with a natural North American tone. • Comfortable making outbound sales calls and speaking with business owners you have not met before. • Experience using a CRM (GoHighLevel, HubSpot, Salesforce or similar) to log activity and manage a pipeline. • Adaptable and self-directed: you shift between strategy, client work and sales as priorities change. • Strong understanding of social media platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) and paid social. • Able to brief and direct designers and video editors; hands-on skill in Canva, Adobe or Figma is a plus. • Stable internet, a quiet workspace, and availability for camera-on calls. Nice to have • Experience marketing home building, real estate, home improvement or home services (home building preferred). Strong candidates from other industries are welcome. • Previous experience in account management, inside sales, appointment setting or business development. • Experience with Meta Ads or Google Ads. • Copywriting skill for ads, social captions and landing pages. What we offer • Competitive salary depending on experience. • Long-term, full time remote role with a growing Canadian agency. • Work with real North American brands and an in-house photo and video team. • Room to grow into account leadership as we add clients.

Marketing Implementation Specialist

Emma

Responsibilities

Skills wanted:

Language(s) required:

Dmitri Kaminski

About Sonapix:

mission:

sonapix.com

Admin access needed