We are looking for an experienced Ecommerce & Digital Marketing Virtual Assistant to manage website administration, email marketing campaigns, and digital content creation. The ideal candidate has hands-on experience with Magento, Klaviyo, and Canva, with the ability to manage ecommerce updates, create engaging marketing materials, and support promotional campaigns. This role requires someone detail-oriented, creative, organized, and capable of working independently.
Magento Website Administration:
- Upload and update product descriptions, images, specifications, and pricing.
- Organize product categories and maintain website content.
- Update homepage banners, promotional pages, and website content.
- Set up approved promotions and discount rules.
- Check website updates, links, and images on desktop and mobile.
- Coordinate technical issues with the Magento developer.
Klaviyo Email Marketing:
- Create, design, test, and schedule email newsletters and promotional campaigns.
- Manage customer segments, particularly for B2B customers.
- Build and maintain automated email flows, including welcome, abandoned cart, re-engagement, and repeat-purchase campaigns.
- Monitor campaign performance and recommend improvements.
Design & Content Creation:
- Create website banners, email graphics, WhatsApp promotional materials, and social media content using Canva or similar tools.
- Write engaging product descriptions and promotional copy.
- Prepare marketing materials for product launches, new arrivals, and seasonal promotions.
- Maintain consistent branding across all platforms.
Planning & Reporting:
- Maintain a marketing calendar and track campaign deadlines.
- Coordinate website updates and marketing materials.
- Submit campaigns and content for approval before publishing.
- Provide weekly progress and performance reports.
- Communicate proactively regarding completed tasks, pending work, and blockers.
Essential Qualifications:
- Proven hands-on experience with Magento website administration.
- Practical experience with Klaviyo, including campaigns, segmentation, and automated flows.
- Proficiency in Canva or other graphic design tools.
- Good written English and marketing copywriting skills.
- Strong attention to detail, especially with product specifications, pricing, compatibility, and website links.
- Ability to manage multiple tasks and work independently.
- Magento experience is a must. Shopify or WordPress experience alone will not be sufficient.
Nice to Have:
- B2B ecommerce or wholesale marketing experience.
- Background in electronics, mobile accessories, or mobile repair parts.
- Knowledge of Magento customer groups, tier pricing, and promotional rules.
- Basic HTML/CSS and SEO knowledge.
- Familiarity with Google Analytics.