Creative - Copy Lead at Native Pet | Torre
Creative - Copy Lead
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Native Pet

Creative - Copy Lead

Native Pet
Emma
Emma
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Full-time

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Remote (anywhere)
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Emma of Torre.ai
 7 months ago

Responsibilities

Role OverviewNative Pet is seeking a senior Copy Lead to own and evolve our brand voice, campaign storytelling, and product messaging across every consumer touchpoint.This is a strategic, concept-driven role for a writer who leads big ideas and narrative systems, not just executional output.Our creative organization uses carefully trained GPT workflows to accelerate copy production for select high-volume channels such as CRM and growth testing. The Copy Lead plays a critical role in shaping, training, and governing these systems ensuring speed never comes at the expense of clarity, performance, or brand integrity.This role focuses human creative energy where it matters most: campaign concepts, product storytelling, launch narratives, retail moments, and brand platforms–while building frameworks that allow AI-assisted copy workflows to scale responsibly.This is a remote/work from home position.What You’ll OwnBrand Voice & Messaging LeadershipOwn and evolve Native Pet’s brand voice and tone across channelsBuild messaging architecture and narrative frameworks across funnel stagesDevelop clear copy standards and brand voice guidelinesEnsure consistency across packaging, PDP, paid, CRM, retail, and PRAct as senior copy voice across creative and marketing org and be able to present and defend messaging rationale to leadershipCampaign & Concept DevelopmentLead copy for integrated campaigns and brand platformsPartner with Creative and Marketing to develop campaign territories and big ideasWrite campaign headlines, scripts, and narrative systemsTranslate brand strategy into emotionally resonant storytellingProduct & Commercial StorytellingLead product positioning and launch messagingBuild benefit frameworks and claims language in partnership with regulatory and product teamsOwn high-impact product storytelling across PDP, Amazon, and retailTurn technical nutrition and ingredient science into consumer-clear languageAI-Accelerated Copy Systems LeadershipHelp design and train GPT-based copy workflows for approved use casesBuild prompt frameworks and guardrails for GPT copy generationOversee quality control and brand alignment of AI-assisted outputsEnable speed and scale in:CRM flowsLifecycle messagingGrowth testing variantsPerformance ad iterationsHigh-Impact Brand MomentsOwn copy for PR boxes, retail launches, and trade show storytellingLead messaging for brand activations and premium momentsPartner with packaging and design teamsDevelop retail and shelf storytelling systemsWho You Are8+ years in senior brand or campaign copy rolesStrong concepting and narrative platform experienceProven campaign and integrated storytelling workExperience building or governing brand voice systemsComfortable working with AI-assisted creative workflows
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