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about 1 month ago
Requirements and responsibilities
We’re hiring a Product Marketing Specialist to help define how DemandTec brings its solutions to market.This role sits at the intersection of product, marketing, and sales, and is responsible for translating complex capabilities into clear, compelling messaging that resonates with enterprise buyers.You will play a key role in shaping how we position our platform, support go-to-market initiatives, and enable our sales teams, with a focus on solutions that serve consumer goods companies and their collaboration with retailers.This is a highly visible role for someone who enjoys turning complexity into clarity and wants to directly impact how a product is understood, sold, and adopted.RequirementsPositioning & MessagingDevelop clear, differentiated messaging that communicates the value of DemandTec’s platform to target buyers.Translate product capabilities into compelling value propositions for enterprise audiencesDevelop messaging frameworks aligned to key buyer needs, use cases, and market trendsEnsure consistency of messaging across campaigns, website, and sales materialsContinuously refine messaging based on market feedback and performanceGo-to-Market & Product LaunchesSupport the planning and execution of go-to-market initiatives and product launches.Partner with Product and Marketing to define positioning and rollout strategiesDevelop launch materials including product briefs, messaging, and supporting contentCoordinate cross-functional alignment across Product, Sales, and MarketingHelp establish repeatable processes for bringing new capabilities to marketSales EnablementEquip Sales and Customer teams with the tools and narratives needed to effectively position the product.Create sales enablement materials such as decks, one-pagers, and use case narrativesDevelop persona-based messaging for different buyer rolesSupport demo storytelling and product narrativesGather feedback from Sales to refine positioning and improve effectivenessMarket & Customer InsightsBuild a strong understanding of the market, buyers, and competitive landscape.Conduct research on target industries, buyer needs, and workflowsSupport development and refinement of Ideal Customer Profiles (ICP)Analyze competitive positioning and messagingTranslate insights into actionable recommendations for go-to-market strategyCampaign & Content CollaborationPartner with Demand Generation and Content teams to strengthen campaign effectiveness.Provide messaging, use cases, and proof points for campaignsSupport development of thought leadership and product-driven contentEnsure alignment between product positioning and campaign executionWebsite & Product ContentOwn product-related content across key digital touchpoints.Develop and maintain product and solution pages on the websiteEnsure alignment with evolving messaging and campaignsSupport development of landing pages and product-focused contentContinuously optimize content based on performance and feedback
Optionally, you can add more information later (benefits, pre-screening questions, etc.)