About the roleAt Botanic Tonics, we believe being present is powerful, but in today's world it's very hard to do this a lot of the time. We exist to help people make the most of every moment—to reset, re-think, and then re-engage with themselves, others, and the world around them. Our feel free products are thoughtfully crafted with noble kava root and other functional botanicals that have been used for centuries. Founded in 2020, we now serve over 6 million servings monthly and are available in more than 27,000 retail locations nationwide. Our premium plant-based supplements are manufactured in an FDA-registered, cGMP-certified production facility in Broken Arrow, Oklahoma, where quality, science, and safety guide everything we do.The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics’ brand strategy across paid, owned, and earned channels—operating at the intersection of brand, performance, and culture. This is a hands-on, high-impact role requiring both strategic thinking and executional rigor.Key ResponsibilitiesBrand & Creative LeadershipPartner with Creative and Integrated Marketing teams to develop best-in-class campaigns that drive awareness, trial, and velocityDevelop clear, actionable creative briefs for promotional and educational initiativesSupport campaign development with consumer insights, inspiration boards, and asset direction (Figma)Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpointsMonitor brand health metrics and competitive landscape; deliver actionable insights to leadershipAgency Management & Performance MarketingServe as a key point of contact for external agency partners (e.g., Neo)Provide strategic direction on creative performance, including refresh cycles and new channel opportunitiesAnalyze campaign performance, sales data, and market trends to identify growth opportunities and risksDrive continuous improvement through data-informed testing and iterationOwn reporting on Marketing KPIs, learnings, and optimization strategiesEmail Marketing & Owned ChannelsDevelop and execute email marketing strategy, including campaign calendars and send cadence, audience segmentation and targeting, and messaging frameworks and content themesPartner with Creative to deliver compelling promotional and educational campaignsMonitor performance and optimize for engagement, conversion, and retentionPartnerships, Influencers & CommunityIdentify, source, and onboard influencers, ambassadors, and strategic partnersSupport social media and influencer strategy developmentTrack partnership deliverables and ensure execution against agreementsSupport community engagement initiatives, including emerging channels like RedditEmerging Channels & Reddit StrategySupport paid and organic strategies to reintroduce and educate audiences on RedditMonitor sentiment and engagement to inform broader brand positioning and messagingProject & Business ManagementOwn marketing project timelines, budgets, and deliverablesPrepare and present business performance reports and insights to stakeholdersPartner cross-functionally across Creative, Performance Marketing, PR & Communications, Social & Influencer, and Field & ActivationsEnsure seamless execution from strategy → creative → launch → optimizationQualificationsUndergraduate degree required; MBA highly preferred6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred)Proven track record of driving brand growth in a high-growth or disruptive environmentExperience working with agencies and cross-functional teamsCore SkillsStrong brand storytelling + performance marketing mindsetAbility to translate data into clear, actionable insightsExcellent project management and organizational skillsExperience managing multiple campaigns simultaneously in a fast-paced environmentStrong communication and stakeholder management skillsBenefits OverviewComprehensive Medical, Dental and Vision Plans401k MatchFamily LeavePTO & Paid Holiday ScheduleCompensation philosophyWe provide a base salary range for all of our positions. The actual base salary is dependent upon many factors, such as training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits.
