• Metabolic Living is a self-funded, profitable, rapidly growing multi-channel DTC health and wellness company with 100+ on our team and on pace to hit $60MM in 2020. While others are struggling in this COVID environment, we’re fortunate to be thriving as we create exactly what everyone wants. The overall trend towards health and wellness was already a wind in our sails, but COVID lit a match and set our growth on fire, dramatically accelerating things. So, this is your opportunity to help us make a meaningful impact, precisely at the time when the world needs it the most.
• The most common question we get is – what the heck do you do? Because from the outside in, unless you’re a customer, it can be confusing, There’s a reason: We built everything organically in reverse, starting with our first nutrition program in 2012, then our first exercise program in 2014 and then launching our full ecosystem of products, including nutraceuticals, functional foods, subscriptions, memberships, 1-on-1 coaching and more. These are all marketed separately under different DTC websites and brands in a direct response (DR) manner.
• And now we’re centralizing everything under our new brand, Metabolic Living, with our flagship website and app launching later this year, transitioning us from purely DR to a multi-channel traditional brand. The website at metabolicliving.com is a temporary one for COVID to raise $45k for frontline health workers. This website will be replaced with the fully branded e-commerce-driven one soon.
• Normally, companies launch with a brand and then figure out how to make money. We did that in reverse – pinpointing pain points, curating world-class products, validating product-market match, generating cash flow to self-fund our growth, creating our north star (see more below), building out our operational team along the way and then retrofitting the brand on top. Strange path, but here we are.
