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6 days ago
Requirements and responsibilities
The Senior Product Marketing Manager (AV Solutions) owns the market strategy, positioning, and go-to-market narrative for NETGEAR Enterprise’s AV portfolio. This role requires strong knowledge of ProAV networking, AV-over-IP technologies, broadcast workflows, and enterprise infrastructure to translate complex capabilities into clear customer value for integrators, consultants, designers, engineers, channel partners and end users.You will define how NETGEAR switching and networking solutions address modern AV and broadcast challenges, from reliability and scale to ease of deployment and management. This role ensures our AV products are positioned not just as components—but as trusted infrastructure for modern AV and broadcast environments. The ideal candidate combines technical AV expertise with strategic product marketing, content development, and storytelling capabilities, and is comfortable engaging with both technical and business audiences across the AV ecosystem.Key Responsibilities:Market & Ecosystem IntelligenceAssess market opportunities across Pro AV segments (corporate, education, hospitality, entertainment, live events, broadcast)Track industry trends across AV-over-IP protocols, broadcast transport technologies, deployment models, and integrator workflowsMaintain understanding of technologies including multicast networking, QoS, IGMP, PTP, VLANs, SMPTE/ST 2110 standards, Dante, NDI, SDVoE, AES67, and emerging AV-over-IP ecosystemsDefine buyer and influencer personas (integrators, consultants, engineers, IT/AV hybrid teams)Identify core AV pain points (“headaches”) and clearly articulate how we solve them (“aspirins”)Positioning & MessagingDevelop AV-specific product and solution positioning that speaks the language of integrators, consultants, and engineersTranslate complex networking and AV technologies into compelling customer value and deployment outcomesCreate messaging frameworks with key pillars, proof points, and deployment scenariosClearly differentiate NETGEAR Enterprise AV solutions from competitive alternativesEnsure AV messaging aligns with — but is distinct from — IT networking narrativesSolution Storytelling & Content DevelopmentWeave together switches, management, profiles, and AV-optimized features into cohesive solution storiesDefine how AV products fit into larger AV and broadcast system designs and workflowsSimplify complex AV networking concepts into approachable, repeatable storiesDevelop customer and sales-facing content (solution briefs, infographics, application guides, competitive battlecards, FAQs, videosCreate vertical use case and workload-based content for AV environmentsProduct Launch & NPIOwn AV product messaging and positioning for launchesPartner with Project Management to deliver NPI collateralCreate AV-specific launch assets including solution briefs, application guides, FAQs, and sales toolsSupport analyst briefings, industry events, webinars, and trade showsCross-Functional InterlockProduct Line Management (PLM):Provide market and integrator insight to influence roadmap and feature decisionsTranslate technical capabilities into AV-relevant valuePR & Communications:Partner on AV and broadcast-specific messaging frameworks and industry story opportunitiesSales & Channel Enablement:Equip sales and technology partners with clear AV and broadcast narratives that accelerate deal cyclesRequired Qualifications8+ years experience in Product Marketing or Solutions MarketingExperience in AV, networking, or adjacent infrastructure market (mandatory)Strong technical understanding of AV networking and AV-over-IP ecosystemsFamiliarity with protocols and technologies such as Dante, NDI, SDVoE, AES67, multicast, QoS, IGMP, PTP, VLANs, and Layer 2/Layer 3 networking conceptsDeep understanding of buying motions and partner ecosystems in AV and broadcast worldsProven ability to build messaging frameworks and solution narrativesExperience developing launch collateral, sales enablement assets, and technical marketing materialsStrong cross-functional collaboration skillsExceptional storytelling and communication abilitiesWhat Success Looks LikeIntegrators clearly understand where and why to use NETGEAR AV solutionsAV products are positioned as purpose-built, not “IT gear repurposed”Launches land with clarity in the AV communityMessaging builds credibility and trust with AV and broadcast professionalsSales and channel teams confidently articulate technical differentiation and deployment valueNETGEAR strengthens its position as a leader in AV-over-IP networking infrastructureCompany Statement/Values: At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.
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