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19 days ago
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About Winona:Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.About the Role:We are looking for a strategic and data-driven Lifecycle Marketing Strategist to own and evolve our end-to-end lifecycle marketing strategy. This role will focus on building scalable customer journeys that drive engagement, retention, customer satisfaction, and long-term business growth.Key Responsibilities:Define lifecycle strategy across prospect, onboarding, engagement, retention, and winbackOwn and optimize channel strategy across email, sms, chatbots, direct mailers, and in-app push notifications.Define messaging framework and narrative strategy that guides channel copyDesign and optimize end-to-end customer journeys and key touchpointsBuild segmentation frameworks and personalization strategies using behavioral and predictive insightsEstablish a testing roadmap and experimentation strategy to improve performanceDefine KPIs, analyze trends, and translate data into actionable insightsDesign lifecycle automation architecture to support scalability and efficiencyPartner with Product, Data, and Growth teams to align lifecycle efforts with business goalsReview and assess department tools to determine best fitOwn LCM competitor and industry researchManage end-to-end ownership of the customer lifecycle strategy and overall journey designQualifications:5+ years of experience in lifecycle marketing, CRM, retention marketing, or customer engagement strategyProven experience building and managing end-to-end customer journeys across onboarding, engagement, retention, and winbackHands-on experience managing multi-channel campaigns across email, SMS, push notifications, chatbots, and direct mailStrong experience with segmentation, personalization, customer journey automation, A/B testing, and performance optimizationStrong analytical skills with the ability to interpret customer data, identify trends, and translate insights into actionable recommendationsExperience working with CRM and lifecycle marketing platforms such as Iterable, Intercom, MixPanel or similar toolsStrong project management and organizational skills, with the ability to manage multiple initiatives in a fast-paced environmentStrong proactive communication skills with demonstrated ability to keep cross-functional stakeholders informed through timely, clear async updatesMust have a personal computer and reliable high-speed internet for daily remote operationsWhat’s in it for you?As a full-time member of our team, you’ll enjoy:Remote-first, work wherever you chooseUnlimited paid time offPaid non-working holidays per country of residencePro-rated 13th-month bonus in select regionsReferral bonusesFinancial support for online coursesFun and casual work environmentEmployee engagement activities and virtual gatheringsWe are a diverse, global team! 🌍Equal Employment OpportunityWinona provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification. Equal employment opportunity extends to all aspects of employment including, but not limited to, recruitment, hiring, training, promotion, demotion, transfer, leaves of absence, and termination. Winona takes allegations of discrimination, harassment, and retaliation seriously and will promptly investigate such behaviors.
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