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About MotionMotion is a North American transportation solutions company helping fleets save money, move smarter, and operate more efficiently. We partner with carriers of all sizes to provide access to discounted fuel programs, flexible financial services, and powerful digital tools that simplify fleet operations.Our mission is to remove the friction that trucking companies face every day—whether that’s managing costs on the road, streamlining back-office processes, or unlocking new ways to grow their business. With Motion, carriers gain a trusted partner who understands the realities of the industry and is building modern solutions to keep them moving forward.The RoleWe're hiring a Marketing Specialist to own our social media presence and paid advertising across Instagram, Facebook, TikTok, and Google Ads. This role is hands-on across both organic content and performance campaigns — you'll shape how our brand shows up online and drive measurable results through smart strategy and sharp execution.This is a great role for someone who's equally comfortable crafting a content calendar and dialing in ROAS on a paid campaign — and who thrives working independently in a remote environment.What You'll DoOwn our organic social presenceDevelop and execute content strategies across Instagram, Facebook, and TikTokPlan, schedule, and publish content that's on-brand and built for each platformMonitor comments, engage with our community, and grow our followingRun paid advertising campaignsPlan, launch, and optimize campaigns across Meta Ads, TikTok Ads, and Google AdsManage budgets, set targets, and report on performance against KPIs like ROAS and CPARun A/B tests on creative, copy, and audiences to continuously improve resultsReport and iterateTrack performance across channels using Google Analytics, Meta Business Suite, and platform-native toolsSurface insights and translate them into clear next stepsStay on top of platform updates, algorithm changes, and emerging trendsCollaborate on creativeWork with designers or own the creative process directly to produce scroll-stopping contentAdapt messaging and formats across platforms — especially short-form video (Reels, TikToks)What Success Looks Like (First 60–90 Days)A clear, consistent content calendar live across Instagram, Facebook, and TikTokPaid campaigns running on Meta, TikTok, and Google with defined targets and reporting in placeEarly performance data reviewed and first round of optimizations madeA repeatable process for content creation, publishing, and campaign managementRequirements3–5 years in digital marketing, social media, or a related roleProven experience running paid campaigns on Meta Ads Manager, TikTok Ads, and Google AdsStrong grasp of organic social strategy and short-form video best practicesComfortable with analytics tools and able to translate data into decisionsStrong written communication skills and a good eye for on-brand contentSelf-directed and reliable — you don't need a lot of hand-holding to get things doneNice to HaveBasic design or video editing skills (Canva, CapCut, Adobe, etc.)Experience with marketing automation or CRM toolsBackground in transportationHow We WorkRemote-first with high ownership and clear communicationYou'll have real autonomy over your channels and budgetWe move fast and value people who can make smart tradeoffs and keep things moving
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