Chief Marketing Officer at ExpandMyFans | Torre
Chief Marketing Officer
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ExpandMyFans

Chief Marketing Officer

ExpandMyFans
Posted by
Ryza Belgica
Emma
Emma
You will scale a multi-platform growth engine by leading cross-functional creative teams.
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Full-time

Legal agreement: Employment

Compensation
USD1k - 1.3k/month
Negotiable
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Remote (specific timezone)
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GMT-02:00 to GMT+06:00
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Posted 2 days ago

Requirements and responsibilities

Role Overview: - Own the full path from content creation to subscriber conversion across Instagram, TikTok, YouTube, X, Facebook, Threads, and Reddit. - Manage five function leads overseeing short-form distribution, editing, creative, client success, and YouTube teams. - Build and drive a growth engine to scale the agency from 29 to 80+ creators. - Transition the founders out of the day-to-day creative and execution systems. Responsibilities: - Own the growth number, including subscribers, views, and traffic across all platforms. - Oversee multi-platform distribution and implement a repurposing system to multiply assets across compliant placements. - Design and protect the funnel from social media to subscriber conversion as platform rules shift. - Integrate creative, editing, and distribution functions into a single growth machine. - Ensure platform compliance to maintain account health during platform crackdowns. - Implement per-platform measurement to track performance and conversion, acting on data weekly. Performance Metrics: - Primary KPI: New subscribers per month across all platforms. - Supporting metrics: Platform coverage across the roster, total views and reach, audience-to-subscriber conversion rate, and compliance and violation rates. Required Experience: - Proven track record of leading multi-platform audience and subscriber growth. - Experience managing function leads who oversee wider teams. - Deep expertise in multi-platform social distribution, specifically short-form video. - Experience maintaining account growth on platforms with frequent rule changes and restrictions. - History of owning and being held accountable for top-line growth metrics. Required Skills: - Multi-platform content distribution and repurposing for short-form and long-form video. - Funnel design and conversion optimization. - Data fluency and the ability to act on performance metrics. - Platform compliance management. - Cross-functional leadership across creative, editing, and distribution teams. Professional Attributes: - Offensive, growth-driven operator who addresses problems directly. - Self-starter who owns outcomes independently. - Systems builder who operates through a team rather than filling gaps personally. - Strong critical thinker capable of diagnosing problems and designing fixes. - Calm under pressure while building new systems during periods of strain. - Comfortable carrying a public growth number and being measured on it. - Comfortable working in a creator and social-media-driven business, including mature content verticals.
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