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13 days ago
Requirements and responsibilities
About the CompanyWe specialize in crafting innovative email marketing strategies that drive e-commerce growth. Our team leverages data-driven insights and creative storytelling to enhance the email marketing ecosystem, expanding subscriber lists, boosting engagement, and converting leads into loyal customers.Copywriter Position DescriptionTimeYou are expected to work and be available to respond to your pod during standard working hours (9 am-5 pm CST), especially in cases of urgent requests or active campaigns.This is a remote position; you're free to work from anywhere.Time off is flexible and can be requested with proper notice. We trust you to manage your bandwidth responsibly.Mission for CopywriterTo build brand equity and drive client revenue through strategic, customer-aligned copywriting that resonates with the target audience, reflects brand voice, and enhances email performance. This role blends research, creativity, and ecommerce fluency to create compelling content at scale.CompetenciesOwnershipTreat client accounts as your own business. Genuinely care for the business and their customers (not just writing copy for the sake of writing copy).Emotional Intelligence & EmpathyIt's about what the customer wants. Don't take unnecessary risks; sometimes neutral is a good default.Attention to DetailIn email, the smallest mistake can erode trust or cost conversions. Precision in grammar, formatting, tone.Critical ThinkingAccept feedback from others and yourself. Always be critical of your work and how to improve it. You have to be your biggest critic.Strategic / Problem SolvingFinding the perfect balance between brand equity and generating revenue.AdaptabilityPut yourself in the shoes of the customer (Would you open this email? Would you read it? Would you click on it? Would this email make you buy or support this brand?).Put yourself in the shoes in the designer (How would this email look once it is designed? Links?).Team PlayerKnowing how to work within a creative team, collaborating with designers and account managers, and contributing to a positive team culture.Outcomes // KPIsBrand-Aligned Copy That Builds Brand Equity & Drive Email RevenueYou'll achieve this through these primary methods:Market Research & Brand UnderstandingThoroughly review the client onboarding form, listen to the onboarding call (if available), and extract key positioning statements and objectives.Explore all brand touchpoints: website, About Us, FAQs, shipping/returns pages, and social media presence to gather brand tone, customer experience language, and business model.Audit the Facebook Ad Library (if applicable) to understand ad messaging, offers, and creative angles that have been tested.Use the Market Research SOP on Click Up.Ask insightful strategic questions, including: DTC vs B2B vs hybrid; one-product vs catalog-driven store; high-ticket vs low-ticket ($1000+ vs $50); conversion/sales-driven vs brand-story/emotional connection; core customer demographics (age, gender, psychographics); key pain points, emotional triggers, and desired transformations; customer journey.Ecommerce Fluency & Conversion StrategyUnderstand pre-purchase (acquisition) vs post-purchase (retention) flows, and adapt messaging, tone, and CTA strategy accordingly.Pre-purchase flows (e.g., Welcome, Abandoned Cart, Browse Abandonment) should build trust, eliminate objections, and drive first conversion.Post-purchase flows (e.g., Post-Purchase, Replenishment, Winback) should increase lifetime value (LTV), reinforce the brand promise, and create emotional loyalty.Use the Miro flow map or swipefile Figmas to understand where each flow fits in the journey and how to personalize it for brands of different models.Read, create, and interpret briefs effectively for campaigns and flows, placing the copy in the appropriate context (product launches, promotions, content highlights, holidays, etc.). Copywriters must have a strong understanding of the full email marketing ecosystem.Email Structure & Hierarchy MasteryBring emails to life: bad copy = bad design = revisions.Put most of your efforts into subject lines/preview text and the top fold. If customers don't open the email, none of the content matters. Understand that most clicks happen in the top fold.Organize copy into clear sections: header, subheader, CTA, and supporting content, leveraging visual hierarchy and the psychology of scannable emails.Ensure all product references include proper links for the design team, and communicate clearly when a specific layout or product display is needed.Prompt Engineering & AI EfficiencyUnderstand AI is a tool and an extension of the person using it; if you don't have a strong understanding of copywriting or ecommerce, AI won't save you. Focus on being creative, critical, and problem solving.See yourself as a prompt engineer: use AI for the heavy lifting, but guide it with clarity and strategic insight; turn AI's best snippets into compelling, high-converting email copy.Daily Execution of Fulfillment & Team ManagementFulfillment & Deliverables ManagementCheck ClickUp frequently every day, claim and complete tasks proactively, flag blockers early, and follow internal workflows for copy reviews, approvals, and revisions.Complete daily administrative check-ins, including the End of Day (EOD) and Standard Work Check List (SWCL) forms to maintain visibility, accountability, and clarity across all accounts and projects.Internal CommunicationCommunicate with your pod's Account Manager to gather necessary client information and ensure timely deliverables of priority tasks.Respond in a timely manner to team members—things can happen quickly in the email space, especially with urgent client requests.Participate in Slack discussions, team meetings, and async workflows.Our OfferFull-time, fully remote opportunity, with availability between 9 AM - 5 PM CST (Monday to Friday)Compensation: $2200 - $2500 USD/monthFreelance contract (you're responsible for your own taxes)Recruitment ProcessInitial interview with the Zabota teamInterview with the clientTest taskFinal decision and official offer