Posted about 5 hours ago
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Responsibilities
We are hiring a hands-on marketing professional to develop our brand, manage social media, and build campaigns that generate qualified leads and booked appointments. You will own the work from strategy and content creation through campaign launch, tracking, and improvement.
What you will do:
- Develop brand positioning, messaging, and a consistent voice across our website, social media, email, and sales materials.
- Build and manage a content calendar.
- Write copy, create graphics, and create short-form videos.
- Publish posts and engage with our audience.
- Plan and execute lead generation campaigns using social media, email, landing pages, local SEO, and paid ads where appropriate.
- Work with our sales team to define a qualified lead, track inquiries in the CRM, and identify where prospects drop off before booking.
- Report weekly on qualified leads, booked appointments, conversion rates, and cost per lead when applicable.
- Use the results to decide what to test next.
What we are looking for:
- A portfolio that shows both brand development and measurable lead generation results.
- Strong English copywriting and the ability to create content independently.
- Experience with marketing analytics, campaign tracking, and CRM tools.
- Experience marketing for service businesses, real estate, home services, or B2B companies is a plus.
How to apply:
- Include one brand or social media example and one lead generation campaign.
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