THE ROLEThe Cold Email Operations Manager serves as the execution engine behind DigitalMarketing.com’s outbound email programs, responsible for building, managing, and optimizing cold email systems at scale. This role oversees the full lifecycle of cold email campaigns—from infrastructure setup and deliverability optimization to deployment, testing, and performance reporting. This individual will ensure that client campaigns achieve strong inbox placement, high reply rates, and consistent scalability. Acting as both a systems builder and performance operator, the role requires technical knowledge of cold email infrastructure alongside a results-driven mindset focused on measurable outcomes.KEY RESPONSIBILITIESCold Email Infrastructure & DeliverabilityBuild, manage, and scale cold email infrastructure including domains, inboxes, DNS configuration (SPF, DKIM, DMARC), and warm-up systemsMonitor and optimize deliverability, ensuring high inbox placement and minimizing spam riskContinuously audit and improve sending reputation, domain health, and IP performanceStay up to date with email provider policies (Google, Microsoft, etc.) and adapt systems accordinglyCampaign Deployment & ExecutionOversee the setup, launch, and management of client cold email campaigns across multiple platformsCoordinate campaign scheduling, segmentation, and sending strategiesImplement A/B testing frameworks for subject lines, messaging, and sequencesEnsure campaigns are deployed accurately, on time, and at scalePerformance Optimization & Reply RatesAnalyze campaign performance with a focus on reply rates, open rates, and conversion metricsIdentify performance bottlenecks and implement improvements in targeting, messaging, and technical setupCollaborate with copy and strategy teams to align messaging with deliverability best practicesContinuously iterate on campaigns to maximize client outcomesReporting & Client InsightsCreate dashboards and reporting systems to track campaign performance and KPIsProvide clear, actionable insights to internal teams and leadershipEnsure accurate tracking of metrics across campaigns and clientsTranslate data into recommendations that improve campaign performanceOperational ExcellenceEstablish processes, SOPs, and quality control systems for campaign executionTroubleshoot technical issues quickly and effectivelyMaintain a high standard of accuracy, organization, and documentationProactively identify risks and implement preventative solutionsQUALIFICATIONS3–5+ years of experience in cold email operations, email deliverability, or outbound marketing systemsProven experience managing cold email infrastructure at scaleHands-on experience with cold email platformsStrong analytical skills with the ability to interpret campaign data and optimize performanceExperience improving reply rates and overall campaign effectivenessHighly organized with the ability to manage multiple campaigns simultaneouslyTechnical mindset with strong problem-solving capabilitiesAbility to thrive in a fast-moving, performance-focused environment
2 days ago