Manager, Digital Marketing at Magic Leap | Torre
Manager, Digital Marketing
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Magic Leap

Manager, Digital Marketing

Magic Leap
Posted by
Mariajosé Gómez
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Full-time

Legal agreement: Employment

Compensation
USD48k - 102k/year
Non-negotiable
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Hybrid (United States)
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Posted over 5 years ago

Requirements and responsibilities

• Work with Marketing Team, Commerce/Sales, Creative, Analytics, and all internal business stakeholders to develop digital marketing strategies, plans and assets • Establish website and digital marketing objectives and KPIs and track progress toward goals • Work cross functionally to create new digital lead generation and email marketing programs. • Develop and manage digital marketing campaigns including CPC/CPA programs, paid search, SEO, display, mobile and social. • Understand buyer personas and buyer journeys • Understand and follow brand guidelines for digital marketing • Partner with content marketing to develop campaigns for ML digital properties and work with graphic designers and creative agency to build the necessary assets • Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences. • Stay informed on digital marketing trends and best practices • Track performance of digital marketing campaigns and KPIs. Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions. Relay actionable insights to business.
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