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Responsibilities
About the Role
This is not a “post on social media and hope” role. You own growth. Your job is to generate demand, drive qualified leads, and make marketing directly impact revenue. If you can’t tie campaigns to results, you won’t last here.
What You’ll Do
Plan and execute performance-driven marketing campaigns across digital channels
Own lead generation: paid ads, organic, funnels, partnerships, and more
Track, analyze, and optimize campaigns based on real metrics (CAC, ROI, conversion rates)
Build and refine brand positioning that actually converts, not just looks good
Manage content strategy across platforms (LinkedIn, website, email, etc.)
Collaborate with sales to ensure lead quality and conversion alignment
Experiment aggressively — test, fail fast, scale what works
Manage budgets efficiently and justify every rupee spent
What We’re Looking For
Strong understanding of performance marketing, funnels, and analytics
Ability to think in numbers, not just creativity
Proven track record of generating leads or revenue through campaigns
Hands-on experience with tools like Google Ads, Meta Ads, SEO, email marketing, etc.
Sharp positioning and messaging skills — you know how to sell through words
High ownership mindset — you take responsibility for outcomes, not excuses
Good to Have (Not Mandatory)
Experience in startup, SaaS, or EdTech environments
Familiarity with marketing automation and CRM tools
Experience managing a team or external agencies
Understanding of growth hacking and rapid experimentation
What You Get
Competitive salary + performance-linked incentives
Direct control over growth strategy and execution
Fast career progression based on measurable impact
Freedom to experiment — no rigid playbooks
High-visibility role with direct access to leadership
This job post is closed.