Marketing Ad Campaigns & Reporting Specialist (Urgent Hiring) at Carbon Real Estate Investments | Torre
Marketing Ad Campaigns & Reporting Specialist (Urgent Hiring)
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Carbon Real Estate Investments

Marketing Ad Campaigns & Reporting Specialist (Urgent Hiring)

Carbon Real Estate Investments
Posted by
Pao Barrera
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Full-time
Compensation USD1.5k/month
Negotiable
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Remote (anywhere)
Posted 10 months ago

Responsibilities

Position: Ads Performance and Analytics Specialist Location: Remote (9am-5pm EST, Monday-Friday - Flexible) Reports to: Marketing Director Role Summary Expert digital advertising specialist managing $10K-20K monthly ad spend across 8 properties plus brand campaigns, delivering measurable ROI through strategic campaign optimization and advanced analytics reporting. Key Responsibilities * Own end-to-end Google Ads and Meta campaigns for 8 residential properties. * Execute property-specific lead generation strategies with <$50 CPL target. * Manage brand awareness campaigns for Carbon REI and executive thought leadership. * Optimize bid strategies, keywords, and audiences based on performance data. * Scale successful campaigns while maintaining efficiency metrics. * Build automated dashboards in Power BI/Looker Studio for real-time insights. * Ensure 100% accuracy in conversion tracking across all platforms. * Create predictive models for budget allocation and performance forecasting. * Integrate multiple data sources (CRM, ads platforms, website analytics). * Deliver actionable insights that directly impact leasing velocity. * Provide daily and weekly performance updates to Marketing Director. * Create weekly executive summaries with clear recommendations. * Present monthly deep-dives on campaign effectiveness and ROI. * Document testing results and optimization learnings. * Communicate technical needs to team when development support required. * Implement AI tools for campaign optimization and automated reporting. * Test emerging ad formats and platforms for competitive advantage. * Streamline workflows reducing report generation time by 50%+. Must-Have Qualifications * 4-5 years proven experience managing $10K+ monthly ad budgets. * Expert-level Google Ads proficiency (certification will be greatly considered). * Advanced Excel skills (complex formulas, macros, data modeling). * Experience with Power BI or Looker Studio dashboard creation. * Track record of achieving <$20 cost-per-lead in competitive markets. * Portfolio demonstrating clear, visual reporting dashboards. Preferred Qualifications * Meta Blueprint certification. * Real estate marketing experience. * Knowledge of property management systems and ILS platforms. * API integration experience. * SQL or Python skills for data manipulation. * AI knowledge (NotebookLM and custom projects to assist everyday tasks). Success Metrics (First 90 Days) * Reduce overall CPL by 30% while maintaining lead quality. * Build automated dashboard eliminating 10+ hours of manual reporting weekly. * Achieve 95%+ conversion tracking accuracy. * Generate 150+ qualified leads per month across portfolio. * Establish testing framework with 2+ experiments running continuously. What We Offer. * Remote work with flexible environment. * Direct impact on company growth. * Collaboration with innovative marketing team. * Exposure to real estate investment and prop-tech sectors. * Performance-based growth opportunities.
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