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2 months ago
Requirements and responsibilities
About Us: AdVictory is a leader in digital advertising technology and services based in Washington, D.C. We specialize in crafting strategic digital ad campaigns for right-of-center political campaigns, advocacy groups, and political action committees. Since 2015, we’ve been delivering innovative, data-driven results that fuel significant wins for our clients.About You: You're an experienced digital media manager who knows how to translate political objectives into effective, tailored media plans. You think across channels and balance big-picture strategy with hands-on execution. You're as comfortable advising clients as you are digging into performance data.What You’ll Do:Strategize: Craft cross-channel digital advertising strategies in collaboration with clients from every level of the political world, identifying the proper tactics, channels, and audiences for each one.Execute: Launch, optimize, and manage campaigns across multiple platforms, including social, search, and programmatic channels.Lead: Oversee and guide junior team members in execution of team strategies by directing priorities, offering feedback, and ensuring alignment on campaign goals.Analyze: Investigate performance data using our suite of reporting tools to identify opportunities to maximize clients’ ROI.Curate: Work closely with publishers to craft custom media plans and build inventory packages based on campaign needs.Balance: Manage a number of budgets (large and small) simultaneously, ensuring spend efficiency across multi-stage programs.Craft: Assist with creating compelling ad copy, landing page content, and other advertising creatives.What We’re Looking For:Six or more years of experience in digital paid media, including social, search, and programmatic advertising.Experience working in political campaigns or government affairs (required).Strong leadership skills, with experience in team management and mentoring junior team members.Experience with demand-side platforms (DSPs) such as The Trade Desk, DV360, or similar platforms (required).Experience with social media platforms, including Google Ads, Meta, and X (formerly Twitter)(required).Experience with tag management systems generally and conversion tracking specifically (required).Ability to translate complex data from multiple ad platforms into clear, actionable insights and client-facing reports.Positive, proactive attitude, with a willingness to work occasional evenings or weekends to meet campaign deadlines.Familiarity with web analytics tools such as Google Analytics.Perks of Working at AdVictory:Flexible, open leave policy and PTO.Comprehensive health benefits (medical, dental, and vision).Commuter benefits and travel reimbursements (Uber/Lyft paid for late work nights).
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