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Marketing ManagerConsumer Lending | Lead Generation | FintechPosition: Marketing ManagerDepartment: MarketingReports To: CEOPrimary Channel: SMS (with Email & PPC)About the CompanyWe are a fintech and lead generation business operating across the US and Canadian markets, connecting consumers with personal lending products through owned marketing channels. SMS is our primary channel, complemented by email and PPC programs. The operation is lean, data-driven, and performance-focused, running campaigns at high daily volumes with real-time monitoring of delivery, conversion, and revenue metrics.The OpportunityWe are looking for a hands-on Marketing Manager to take full ownership of our SMS operation — the company’s core revenue channel — while also overseeing email and PPC programs. The current SMS program runs daily at scale across multiple platforms and carriers, requires active daily management, and is directly tied to revenue. This is not a planning or oversight role. The right person is a practitioner who has personally managed high-volume SMS programs in regulated industries and can step in, understand a complex operation quickly, and drive measurable improvement across all three channels.The role reports directly to the CEO and comes with a clear growth path. Strong performance leads to expanded scope and a path to senior marketing leadership.What You Will OwnDaily SMS Campaign OperationsSet daily send volumes per platform, list, and carrier based on data availability, performance, and cost targetsWrite and update SMS message templates as needed — including A/B variants by platform, brand, and send type (transactional vs. bulk)Monitor campaign launch every morning from 7:30 AM EST, ensuring sends go out on time and at the correct volumesReview and act on real-time performance data: delivery rate, click-through rate (CTR), redirect rate, opt-out rate, and revenue per sendSMS Infrastructure & Platform ManagementManage multiple SMS sending platforms simultaneously across 10DLC, TFN, and shortcode number types, understanding the characteristics and performance of each vendorMonitor and manage phone number health: track CTR by number, identify degrading numbers, procure replacements, and add new numbers to sending poolsManage vendor accounts including balance monitoring, billing settings, and escalation to vendor support when platform issues ariseCoordinate with the development team on webhook integrations, API configurations, lead routing, and new platform onboardingCarrier Relations & Channel HealthMonitor and actively manage opt-out rates by carrier and platformManage carrier-level caps (e.g., daily T-Mobile limits) and segment traffic across carriers to maximize deliverable volumeRespond to carrier complaints and channel audits: investigate flagged issues, coordinate technical fixes, and manage communication with the carrier or platform to restore channel standingAnalyze delivery performance by carrier (AT&T, T-Mobile, Verizon, MVNOs, and unknown/other segments) and adjust traffic routing to optimize resultsImplement and maintain state-level time zone compliance rulesContact List & Data ManagementManage contact list intake, segmentation, and assignment across SMS platforms and providersMonitor contact data freshness and burn rates — track how quickly lists exhaust, identify repeat-contact patterns, and coordinate new data sourcingMaintain suppression lists and opt-out registries; proactively add fraudulent, undeliverable, or high-risk contacts to prevent compliance exposureManage undeliverable contact handling: analyze delivery failure statuses, decide whether to retry or suppress, and coordinate system logic with the development teamEvaluate incoming contact quality by carrier distribution, geography, and data age before sendingEmail Marketing — OversightStrategic oversight of email campaigns across US and Canadian markets, with day-to-day execution handled by the existing email teamReview ESP performance, deliverability health, domain/DNS configuration, and list hygieneEnsure CASL-compliant workflows for Canadian campaigns including consent management and unsubscribe processingManage warmup account infrastructure for email programs: monitor account health, batch management, and warmup service performancePPC — Performance ReviewOversight of Google Ads campaigns across internal lending and lead generation funnelsMonitor redirect rates, CTR, and revenue contribution; identify and investigate performance drops at the start of campaign windowsCollaborate with the analytics team on traffic performance analysis and channel comparison reportingWhat We Are Looking ForRequired ExperienceHands-on, practitioner-level experience running SMS marketing at high volume — you have personally managed campaigns, not just overseen themDeep knowledge of SMS infrastructure: 10DLC, TFN, and shortcode number types; platform operations for providers such as Infobip, Twilio, ClickSend, Wavix, or equivalentsWorking knowledge of carrier ecosystem: understanding how AT&T, T-Mobile, Verizon, and MVNOs behave differently and how to manage traffic across themStrong understanding of TCPA compliance, opt-out management, and carrier complaint response processesExperience with message character encoding, multi-part SMS management, and template optimization for deliverabilityBackground in consumer lending, personal finance, lead generation, or fintech strongly preferredSolid email marketing experience: ESP platforms, domain health, deliverabilityFamiliarity with PPC (Google Ads): campaign structure, performance monitoring, and redirect/conversion analysisThe Right MindsetYou own problems end-to-end — you identify issues, investigate root causes, and fix them without waiting to be askedYou are available and actively monitoring during campaign windows starting at 7:30 AM; your schedule aligns with when the business operatesYou make decisions based on data and act quickly when metrics move in the wrong directionYou are comfortable managing multiple platforms, vendors, and moving parts simultaneously without losing track of what mattersYou are looking for a role where strong results are recognized and lead to expanded responsibility and career growth Required Skills:Performance, DNS, Data, FinTech, Google ads, Lists, Routing, SMS, Support, Development, Balance, Escalation, Oversight, Operations, ROOT, Templates, Analysis, Compliance, Email Marketing, Ownership, Geography, Sourcing, Lead Generation, Onboarding, Data Management, Metrics, Campaigns, Optimization, Availability, Infrastructure, Analytics, Vendors, Windows, Email, Finance, Planning, Business, Marketing, Leadership, Communication, Management
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